Brand Tone

Inspiring and Encouraging, Playful and Joyful, Supportive and Community-Oriented, Holistic and Spiritual, Quality-Conscious and Trustworthy, Accessible and Welcoming

Brand Values

• •Holistic Well-being
• •Joy and Playfulness
• •Quality and Durability
• •Sustainability and Eco-consciousness
• •Community and Support
• •Spiritual Growth and Transformation
• •Balance (Lagom)

Best Practices

• •Embrace "Playful Wisdom": Consistently blend joyful, lighthearted language ("play," "smile," "creativity") with terms that convey depth and holistic understanding ("soul," "consciousness," "transformation," "holistic").
• •Highlight Eco-Consciousness and Quality: Always weave in the premium, sustainable, and durable nature of the products (e.g., "biodegradable," "high-grip," "lifetime guarantee") to build trust and appeal to conscious consumers.
• •Foster a Sense of Community and Support: Use inclusive language ("join us," "we're here for you," "our community") and emphasize guidance and shared journeys. Frame content around "meeting you where you are."
• •Speak to the Holistic Journey: Go beyond physical benefits; connect yoga practice to mental clarity, spiritual growth, and overall well-being, using keywords like "unite body, mind, soul."
• •Maintain an Inspirational and Positive Voice: Focus on empowerment, inspiration, peace, and harmony. Ensure all communications leave the audience feeling uplifted and supported in their pursuit of a more balanced and joyful life.

Social Perception

Positive for Product Quality, Seen as Eco-Conscious, Good Customer Service, Aspiring and Lifestyle-Oriented, Premium Brand

Copy Examples

• •Headline: Find Your Flow, Naturally. Discover Lila Lagohm. Body: Unroll a mat that supports more than just your practice. Our eco-friendly, high-grip yoga mats are designed for your journey to inner peace and playful well-being. Embrace the joy of movement. #LilaLagohm #HolisticYoga
• •Headline: More Than a Mat. It's Your Sacred Space. Body: At Lila Lagohm, we believe in uniting body, mind, and soul. Our premium, biodegradable yoga mats offer unparalleled grip and comfort, helping you deepen your practice and connect with your inner self. Join our community and explore a holistic lifestyle.
• •Headline: Play. Balance. Breathe. That's the Lila Lagohm Way. Body: Inspired by 'Lila' (divine play) and 'Lagohm' (perfect balance), our yoga gear and online community are here to add joy and creativity to your wellness journey. Experience the difference quality and intention make.
• •Headline: From Our Soul to Yours: The Lila Lagohm Promise. Body: We craft each yoga mat with love, sustainability, and your spiritual growth in mind. Enjoy lifetime durability, exceptional comfort, and the support of a community dedicated to holistic living. Start your transformation today.
• •Headline: Ready to Elevate Your Practice? Body: Step onto a Lila Lagohm mat and feel the connection. Superior grip, eco-conscious design, and a community that inspires. It’s time to explore the joyful, transformative power of yoga.