Brand Tone

Warm and Friendly, Passionate and Creative, Professional and Accommodating, Inspiring and Appreciative (of nature's beauty)

Brand Values

• •Quality and Freshness
• •Customer Satisfaction
• •Creativity and Artistry
• •Personal Touch and Care
• •Community Focus

Best Practices

• •Always Lead with Warmth: Start and end communications in a friendly, approachable manner. Use welcoming language.
• •Show Your Passion: Don't be afraid to use evocative and descriptive language that conveys your love for flowers and design. Words like "stunning," "breathtaking," "magic," and "passion" fit well.
• •Highlight Artistry and Uniqueness: Emphasize the bespoke nature of your arrangements and the creative process involved.
• •Be Empathetic and Understanding: Especially for occasions like sympathy or major life events (weddings), ensure the tone is sensitive, caring, and supportive.
• •Maintain Visual and Verbal Harmony: Ensure the tone of the copy aligns with the visual style of your brand (e.g., the beautiful, vibrant images on Instagram). The words should feel like they belong with the pictures.

Social Perception

Highly Regarded Local Florist, Talented and Artistic, Trustworthy and Dependable, Friendly and Approachable

Copy Examples

• •Website Homepage Banner: Blooms as Unique as Your Moments. At Lilac & Willow, we pour passion into every petal, crafting stunning floral stories for all of life’s occasions. Experience the art of floristry, delivered with a warm smile.
• •Instagram Post (Showcasing a new bouquet): Just dreaming in hues of [Colour 1] and [Colour 2] today! ✨ Our latest creation, bursting with the freshest seasonal blooms, is here to bring a little bit of nature's magic right to your doorstep. What feelings do these flowers evoke for you? #LilacAndWillowCreations #FloralArt #PassionForPetals #RadlettFlorist
• •Wedding Service Description: Your love story is unique, and your wedding flowers should be too. Let us weave your dreams into breathtaking floral realities. From intimate bouquets to grand venue styling, we’re here with a creative touch and a listening ear to make your special day unforgettable. Let's chat flowers! [Link to consultation]
• •Sympathy Flower Collection Intro: In moments of tenderness, let flowers speak the words of your heart. Our thoughtfully designed sympathy arrangements are created with care and empathy, offering a gentle expression of remembrance and comfort. Crafted with beauty and respect. [Link to Sympathy Collection]
• •Workshop Promotion: Unleash your inner florist! Join our friendly workshop and immerse yourself in the wonderful world of flowers. Learn to create your own stunning arrangement with expert guidance and a sprinkle of Lilac & Willow magic. Perfect for a creative afternoon out! Book your spot today. [Link to Workshops]