Brand Tone

Aspirational yet Accessible, Helpful and Informative, Customer-centric and Friendly, Confident and Modern

Brand Values

• •Joy and Comfort
• •Quality and Functionality
• •Ease and Convenience ("Live Easy")
• •Customer Focus
• •Style and Affordability
• •Innovation and Inspiration

Best Practices

• •Embrace "Live Easy": Infuse this philosophy into all communications. Copy should feel effortless, helpful, and geared towards making the customer's life simpler and more beautiful.
• •Balance Aspiration with Affordability: Use descriptive, evocative language that highlights the style and elegance of the products, but always subtly remind customers of the value and accessibility. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Be a Helpful Guide: Create content (blog posts, social media tips, buying guides) that educates and empowers customers to make confident lighting choices. Frame the brand as a knowledgeable friend.
• •Maintain a Positive and Inviting Voice: Language should be warm, welcoming, and optimistic. Focus on the positive impact the products can have on a customer's home and lifestyle.
• •Showcase Customer Happiness (with permission): Use testimonials and user-generated content to reinforce trust and the positive social perception of the brand. Let happy customers speak to the "joy" and "comfort" your products bring.

Social Perception

Generally positive, trusted for style and value, but needs proactive reputation management to address trust concerns from scam detector sites.

Copy Examples

• •Headline (Website Banner): "Illuminate Your Life, Beautifully & Affordably. Discover the 7Pandas 'Live Easy' collection."
• •Product Description Snippet (Modern Chandelier): "Dreaming of a show-stopping centerpiece? Our KAREN Modern Glass Pendant Light brings that 'wow' factor without the hefty price tag. Crafted for style, designed for your life. Live beautifully, live easy."
• •Social Media Post (Instagram): "Transform your Tuesday! ✨ A simple lighting switch can redefine your entire space. Our latest blog post (link in bio!) shares 5 easy ways to brighten your home and your mood. #7Pandas #LiveEasy #HomeInspo #LightingDesign #AffordableStyle"
• •Email Subject Line (Promotion): "Your Home Deserves This ✨ Get 20% Off Our Coziest Autumn Lighting!"
• •About Us Snippet: "At 7Pandas, we believe everyone deserves a home filled with joy and light. That's why we're passionate about bringing you inspiring, quality lighting and décor that's as easy on your wallet as it is on the eyes. Welcome to the family!"