Brand Tone

Aspirational yet accessible, emphasizing quality, confidence, and self-expression.

Brand Values

• •Customer Confidence and Self-Expression
• •High Quality
• •Elegance and Style
• •Comfort
• •Innovation and Excellence
• •Positive Customer Experience

Best Practices

• •Develop a "Brand Voice Chart": Document your core tone characteristics (e.g., Empowering, Elegant, Approachable, Confident, Playful) with "Do" and "Don't" examples for words, phrases, and sentence structures. This serves as a guide for all content creation.
• •Focus on "You" (the Customer): Center the copy around the customer's desires, aspirations, and how the product benefits them (e.g., "Unleash *Your* Beauty," "help *women* feel confident"). This reinforces the empowering and customer-centric value.
• •Weave in Quality Descriptors Naturally: Instead of just listing features, integrate terms like "premium," "luxurious," "high-quality," "100% human hair," and "elegant" into descriptive sentences that evoke a feeling or image.
• •Maintain a Balance of Aspirational and Accessible Language: While showcasing the luxury and elegance of the products, ensure the overall message remains inviting and not intimidating. The tagline "Des prix aussi légers que nos perruques" is a good example of balancing quality with approachability.
• •Consistent Storytelling Across Platforms: If/when social media or other marketing channels are developed, ensure the narrative and tone established on the website are consistently applied. Every piece of communication should feel like it comes from the same brand personality. Highlight customer transformations and confidence stories.

Social Perception

Within their own platform (website): The customer testimonials and product reviews suggest a positive perception among their direct customers, highlighting satisfaction with product quality and appearance. Wider Public: Without a significant social media footprint or mentions in broader online beauty communities/news, their perception by the general public outside their customer base is largely undefined or neutral. They appear to be a niche e-commerce player.

Copy Examples

• •Headline: Reveal Your Radiance. Discover LikeME Hair. Body: Step into a world of effortless elegance. Our 100% human virgin hair wigs are crafted for comfort, designed for distinction. It's more than hair, it's your confidence, redefined.
• •Headline: LikeME: Where Quality Meets Quintessential You. Body: Don't just change your hair, transform your outlook. Experience the luxurious feel and flawless look of LikeME wigs. Because you deserve to shine, every single day.
• •Headline: Unleash Your Inner Icon. With LikeME Hair. Body: Ready to express every facet of your unique style? Our premium wigs offer unparalleled quality and versatility. Find your perfect look and let your confidence soar.
• •Headline: The Secret to Effortless Chic? It Starts at the Top. Body: LikeME Hair delivers high-quality, natural-looking wigs that empower you to be your most fabulous self. Elegant, comfortable, and undeniably you.
• •Headline: Feel the LikeME Difference. Love Your Hair, Love Yourself. Body: We believe every woman deserves to feel beautiful and self-assured. Our exquisite collection of wigs is here to make that a reality. Lightweight prices, heavyweight confidence.