Brand Tone

Authentic & Heritage-Driven, Inspirational & Spirited, Respectful & Connected to Nature, Cool & Confident, Community-Oriented, Approachable & Welcoming

Brand Values

• •Heritage & Authenticity
• •Quality & Craftsmanship
• •Passion for Surfing
• •Connection with Nature & Environmental Responsibility
• •Individuality & Self-Expression
• •Energy & Adventure
• •Community & Inclusivity

Best Practices

• •Embrace the Heritage: Always weave in elements of Lightning Bolt's rich history, its founding principles, and iconic figures. Use storytelling to connect the past with the present.
• •Speak the Language of "Energy" and "Soul": Use words and phrases that evoke passion, freedom, the thrill of surfing, and a deep connection to the ocean. Terms like "pure source," "energy," "spirit," and "soul surfer" align with the established tone.
• •Authenticity is Key: Avoid overly corporate or generic marketing language. The tone should feel genuine, reflecting a true understanding and love for surf culture. Highlight the craftsmanship and quality of the products.
• •Visually Align with the Tone: Ensure that imagery and videography complement the copy. Use visuals that are inspiring, action-packed, and showcase the beauty of surfing and nature, alongside heritage shots. The visual and written content should tell a cohesive story.
• •Foster Community and Inclusivity: While celebrating its legendary status, ensure the tone is welcoming and inclusive to all who appreciate the surfing lifestyle. Encourage interaction and sharing of experiences.

Social Perception

Iconic & Legendary, Retro & Cool, Quality-Focused, Authentic Surf Brand, Respected

Copy Examples

• •Headline: Lightning Bolt: Ride the Legacy. Since '71. Body: More than a brand, it's the pure energy of surfing. Crafted with the same spirit that conquered Pipeline, our latest collection connects you to the soul of the wave. Shop Authentic. Live the Bolt.
• •Instagram Caption: Feel that? It's the call of the ocean. It's the energy of the first wave, the endless summer, the spirit of '71. It's Lightning Bolt. ⚡ #APureSource #RideTheBolt #SurfCulture
• •Product Description (for an eco-friendly item): Our Ocean Tee isn't just a statement. It's a commitment. Made with sustainable materials, designed for those who live by the tides and respect the source. Wear the change. Protect your playground. 🌊 #LightningBoltEco #SurfSustainably
• •Email Subject: Unleash Your Inner Pipeline. Body: The wave is waiting. Are you ready? Lightning Bolt equips you with more than just gear; we connect you to a lineage of legends and the raw, unfiltered thrill of the surf. Discover the new collection – built for today, inspired by the icons.
• •Facebook Ad: Join the Bolt family. Where every wave is a story and every piece of gear carries the mark of authenticity. From iconic boards to timeless apparel, find your pure source of surf. Tag a friend who shares the aloha spirit! 👇 #LightningBoltCommunity #Since1971