Brand Tone

Passionate, Ethical & Caring, Knowledgeable & Craft-focused, Community-Oriented, Approachable & Friendly, Authentic & Transparent

Brand Values

• •Quality
• •Ethical Sourcing & Fair Practices
• •Community
• •Transparency
• •Passion for Coffee
• •Excellence & Relationships
• •Generosity & Giving Back
• •Sustainability

Best Practices

• •Lead with Passion and Purpose: Always circle back to why Lighthouse Coffee Roasters exists – the love for exceptional coffee and the commitment to ethical practices and community. Let this genuine enthusiasm shine through in every piece of copy.
• •Tell the Story Behind the Bean: Don't just describe tasting notes. Share the origin, the farmers' stories (where appropriate and with permission), and the journey of the coffee. This reinforces values of transparency and ethical sourcing.
• •Emphasize Freshness and Quality: Consistently use terms like "freshly roasted," "small-batch," "specialty grade," and "roasted to order" to highlight the superior quality and care that goes into each product.
• •Be Approachable and Educational: While showcasing expertise, avoid jargon that might alienate casual coffee drinkers. Offer helpful tips, explain brewing methods, and share knowledge in a friendly, easy-to-understand way, like in their blog "The Beacon."
• •Foster Community Connection: Address the local community directly in relevant posts (e.g., for local markets or pickups). Highlight partnerships with other local businesses to reinforce the community-oriented value. Use inclusive language that makes customers feel like part of the Lighthouse Coffee Roasters family.

Social Perception

Based on their online self-representation and mentions, Lighthouse Coffee Roasters (`.ca`) is perceived as a dedicated, high-quality, small-batch roaster with a strong ethical compass. They are seen as being deeply invested in the stories behind their coffee, particularly their connection with farmers in Myanmar. Locally, they appear to be building a reputation as a community-focused business that provides premium coffee. Customers likely appreciate the freshness of the coffee due to the small-batch, roast-to-order approach. The educational content on their blog and social media positions them as knowledgeable and passionate experts in their field.

Copy Examples

• •Instagram Post (Image: Close-up of freshly roasted beans): From Myanmar with love, to your mug with care. ❤️ Each bean in our Daymark blend tells a story of resilience, community, and the pursuit of exceptional coffee. Small-batch roasted right here in Abbotsford, so you taste the passion in every sip. #LighthouseCoffeeRoasters #EthicalCoffee #SmallBatch #MyanmarCoffee #FreshlyRoasted #SupportFarmers
• •Facebook Ad (Targeting local coffee enthusiasts): Tired of stale, mass-produced coffee? At Lighthouse Coffee Roasters, we roast your beans *after* you order. That’s fresh! Discover the vibrant flavors of specialty coffee, ethically sourced and roasted with passion in Abbotsford. Order online for local pickup or delivery! Link in bio. #AbbotsfordCoffee #FreshRoast #SpecialtyCoffee #ShopLocalYXX #LighthouseRoastersCA
• •Website Homepage Banner Text: More Than Just Coffee. It's a Connection. Experience the rich taste of ethically sourced, small-batch roasted beans that empower farming communities and delight your senses. Discover your new favourite brew today. #DirectTrade #CoffeeWithAStory #QualityCoffee
• •Product Description Snippet (for a new single-origin): Meet our latest arrival from the highlands of Guatemala! Grown by the youth-led ASOBAGRI cooperative, these beans burst with notes of caramel and orange-zest. By choosing this coffee, you're not just getting an incredible cup; you're investing in the next generation of passionate farmers. Roast: Medium. Taste the hope. #SingleOrigin #GuatemalaCoffee #YouthEmpowerment #LighthouseRoasters
• •Email Newsletter Subject Line: ☕ Fresh Roasts & Inspiring Stories from Lighthouse Coffee (Body snippet): This week, we're highlighting the incredible journey of our Myanmar partners. Read about how your coffee choices are making a real difference... plus, explore our newest micro-lot selection, roasted just for you!