Brand Tone

Warm, inviting, and sophisticated. Informative and passionate. Community-focused and appreciative.

Brand Values

• •Quality
• •Ethical Practices & Sustainability
• •Artisanship & Australian Made
• •Sensory Experience & Wellbeing
• •Community & Collaboration
• •Innovation

Best Practices

• •Emphasize the Sensory Experience: Use rich, descriptive language that appeals to the sense of smell and evokes emotions. Words like captivating, mesmerizing, soothe, invigorate, and luxurious align with their existing tone.
• •Highlight Quality and Craftsmanship: Consistently mention the handcrafted, Australian Made, natural soy wax, and premium fragrance aspects. This reinforces their commitment to quality.
• •Showcase Ethical Values: Weave in mentions of sustainability, ethical sourcing, and support for artists. This resonates with conscious consumers and reinforces a key brand differentiator.
• •Maintain a Warm and Inviting Voice: Address the audience in a friendly yet sophisticated manner. Use words like discover, indulge, experience, and transform your space.
• •Tell the Story: Briefly allude to the founders' unique background and the science meets alchemy approach to fragrance creation to add depth and intrigue.

Social Perception

High-Quality Products, Aesthetically Pleasing, Effective & Enjoyable, Ethical and Reputable, Good Customer Experience

Copy Examples

• •Headline: Elevate Your Everyday. Discover Handcrafted Australian Fragrances. Body: Indulge your senses with Light and Glo Designs. Our ethically sourced, natural soy wax candles and exquisite home fragrances are lovingly hand-poured in Melbourne to transform your space and uplift your spirit. Experience the art of scent.
• •Headline: More Than a Candle, It's a Mood. Body: Unwind with the gentle crackle of a wooden wick and the captivating aroma of our expertly blended fragrances. Light and Glo Designs are crafted with passion and science to help you relax, refresh, and reignite your senses. Find your signature scent today.
• •Headline: The Art of Australian Fragrance. Ethically Crafted, Beautifully Scented. Body: At Light and Glo Designs, we believe in quality you can feel good about. From supporting local artists to using sustainable practices, every candle is a testament to our commitment to beauty and responsibility. Illuminate your home with a touch of Melbourne magic.
• •Headline: From Our Hands to Your Home: The Light and Glo Difference. Body: Experience the meticulous care poured into every Light and Glo product. Our Melbourne-based founders, a doctor and researcher duo, blend science and artistry to create unique, high-quality fragrances that soothe, invigorate, and inspire.
• •Headline: Gift the Glow: Luxurious Scents, Consciously Made. Body: Searching for the perfect, thoughtful gift? Light and Glo Designs offers a range of stunning, Australian-made candles and fragrances that delight the senses and support ethical practices. Give a gift that truly shines.