Brand Tone

Energetic, confident, and direct, with a focus on empowerment and high performance. A blend of aspirational and attainable.

Brand Values

• •Quality & Performance
• •Confidence & Empowerment
• •Innovation & Style
• •Grit & Determination
• •Community & Growth

Best Practices

• •Maintain an energetic and direct tone, especially on social media.
• •Focus on the high quality of materials and functional design.
• •Emphasize confidence and empowerment in the fitness journey.
• •Highlight innovation and style in apparel design.
• •Showcase the brand's South African roots and determination.

Social Perception

The brand is perceived positively, with customers appreciating the quality, comfort, fit, and style of the apparel. It is seen as suitable for intense workouts and those serious about fitness. The brand is also considered fashionable and stylish.

Copy Examples

• •Show Up Strong. LIFT FIT apparel designed for your most intense workouts.
• •Experience the difference. Premium fabrics, innovative designs, elevated performance.
• •Crafted for Confidence. Feel empowered in every rep with LIFT FIT.
• •Unleash Your Potential. Gear up with LIFT FIT and push your limits.
• •From South Africa to the World. Join the LIFT FIT movement and become the number one most loved gymwear brand.