Brand Tone

Empathetic and Caring, Professional and Knowledgeable, Supportive and Enabling, Informative and Educational, Community-Oriented

Brand Values

• •Caring for People and Community
• •Integrity, Respect, and Dignity
• •Alignment with Strategic Purpose
• •Being Alert, Nimble, and Resilient
• •Collaboration
• •Social Entrepreneurship
• •Empowerment and Independence
• •Advocacy
• •Innovation

Best Practices

• •Always Lead with Empathy: Start by acknowledging the user's perspective, challenges, or aspirations. Use language that shows understanding and a genuine desire to help. \"We understand...\", \"We're here to support you...\"
• •Focus on Empowerment, Not Limitation: Frame assistive technology as a tool for enabling abilities and achieving goals, rather than highlighting disabilities. Use positive and uplifting language. \"Unlock your potential,\" \"Achieve greater independence.\"
• •Be Clear, Accessible, and Jargon-Free: While the field involves technical aspects, ensure that client-facing communication is easy to understand. Explain complex terms simply. The website and YouTube videos demonstrate this well.
• •Showcase Real Stories and Expertise: Use testimonials, case studies (like \"Nathan's Story\"), and highlight the qualifications of your team to build trust and demonstrate impact. This makes the benefits of AT tangible and relatable.
• •Maintain a Supportive and Informative Voice Across All Channels: Whether it's a website page, a social media update, or an email, the tone should consistently reflect Lifetec's values of being caring, knowledgeable, and dedicated to client well-being. Regularly review content to ensure alignment.

Social Perception

A Trusted Authority, A Supportive Partner, Client-Focused, Advocates for Accessibility, Professional and Reliable

Copy Examples

• •Headline: Unlock Your Potential. Discover Assistive Technology That Empowers You. Body: At Lifetec, we believe everyone deserves to live life to the fullest. Our caring team of experts is here to listen, understand your unique needs, and guide you to the right assistive technology solutions. Let's connect and explore how we can help you achieve your goals for independence and community participation. Call to Action: Start Your Journey With Us Today.
• •Headline: Navigating NDIS & My Aged Care for Assistive Technology? We're Here to Help. Body: Understanding your funding options for assistive technology can feel overwhelming. Lifetec Australia provides professional guidance and support, helping you access the AT you need through NDIS and My Aged Care. Our experienced therapists simplify the process, ensuring you receive tailored solutions. Call to Action: Book a Consultation to Learn More.
• •Headline: More Than Just Technology. It's About Connection and Independence. Body: For over 40 years, Lifetec has been dedicated to connecting people with the assistive technology that makes a real difference. From enabling clearer communication to supporting daily activities at home, our focus is always on your dignity, respect, and aspirations. Call to Action: Hear Our Consumer Stories.
• •Headline (For Health Professionals): Enhance Your AT Expertise. Partner with Lifetec Australia. Body: Join Lifetec Australia in advancing assistive technology practice. We offer educational workshops and collaborative opportunities for health professionals. Equip yourself with the latest knowledge and resources to better serve your clients and make a lasting impact in our community. Call to Action: Explore Our Professional Development Programs.
• •Social Media Post (Image: A person happily using an assistive device): Text: Every day, we see the incredible impact of the right assistive technology. It’s not just about a device; it’s about renewed confidence, greater independence, and more opportunities to engage with the world. What goal can we help you achieve? #AssistiveTech #Independence #Community #Empowerment #LifetecAustralia