Brand Tone

Artistic, Traditional, and Heartfelt

Brand Values

• •Artisan Craftsmanship
• •Tradition & Heritage
• •Quality & Excellence
• •Family & Joy
• •Made in the USA

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone, and key messaging points. Include 'do's and don'ts' for language and style. This guide should be shared with anyone creating content for the brand.
• •Focus on Storytelling: Weave the brand's heritage, the artists' passion, and the joy of the holidays into product descriptions and marketing materials.
• •Use Evocative Language: Employ words that convey craftsmanship, tradition, warmth, and the magic of the season (e.g., 'handcrafted,' 'heirloom,' 'cherished,' 'enchanting,' 'timeless').
• •Highlight Unique Selling Propositions: Consistently emphasize the hand-painted details, the origin of the craftsmanship (e.g., 'Made in the USA'), and the collectible nature of the items.
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media, email marketing, and product packaging is harmonious and reinforces the same core brand values.

Social Perception

The general perception is that G.DeBrekht offers beautiful, artistic, and high-quality decorative items, particularly valued for their traditional and festive appeal.

Copy Examples

• •Welcome the wonder of the season. Our hand-painted Santa, crafted with generations of artistry, brings timeless joy to your home.
• •More than an ornament, it's a memory in the making. Discover heirloom-quality pieces, lovingly handcrafted in the USA.
• •From our artists' hands to your hearth. Experience the unique beauty and heartfelt detail of G.DeBrekht's holiday collection.
• •Celebrate tradition, create new moments. Our intricately designed nativity scenes are destined to become a cherished part of your family's story.
• •Each brushstroke tells a tale of dedication. Adorn your home with the enduring artistry of G.DeBrekht and feel the spirit of the holidays come alive.