Brand Tone

Innovative & Magical, Social & Connected, Fun & Youthful, Nostalgic (with a modern twist), User-Friendly & Simple (aspirational)

Brand Values

• •Innovation & Technology
• •Connection & Sharing
• •Tangible Memories
• •Creativity & Personalization
• •Fun & Experience

Best Practices

• •Emphasize the "Magic" and Innovation: Consistently use words like "magic," "alive," "transform," and "innovative" to describe the AR Hyperphoto feature and the overall experience.
• •Highlight Social Connection and Sharing: Focus on the joy of sharing physical photos and the unique ability to send prints to others' printers globally. Use a communal and inclusive tone.
• •Maintain a Youthful, Energetic, and Fun Voice: Use vibrant language, emojis where appropriate (especially on social media), and showcase exciting use cases (parties, travel, creative projects).
• •Balance Nostalgia with Modernity: Acknowledge the timeless appeal of printed photos while clearly communicating the cutting-edge AR technology that enhances them.
• •Keep it Simple and User-Focused (Aspiration vs. Reality): While the app has faced criticism, marketing communication should still strive to present the product as easy to use and focused on creating enjoyable user experiences, while the company works on improving the actual user experience. Be mindful of over-promising if technical issues persist.

Social Perception

Innovative Novelty, Mixed Practicality, Socially Driven, Concerns about Longevity/Support, Not a Replacement for Quality Photo Printing

Copy Examples

• •Headline: Don't Just Take Photos. Make Them Move. Body: Lifeprint brings your memories to life! Print photos that magically play videos when viewed through our app. Share the wonder with friends and family, anywhere in the world. It's your moments, amplified. #LifeprintMagic #ARphotos
• •Headline: Physical Photos, Reimagined. Body: Remember the joy of holding a photo? Lifeprint combines that feeling with the magic of augmented reality. Print sticky-backed photos from your phone that come alive with embedded videos. Share them, stick them, relive them. #PrintYourVideos #ConnectedMemories
• •Headline: The Only Printer That Shares Photos Like Texts. Body: Send real, printed photos directly to your friends' Lifeprint printers – no matter where they are. Plus, watch your prints transform into moving memories with our Hyperphoto AR. The future of photo sharing is here. #ShareTheMagic #LifeprintNetwork
• •Headline: Your Social Feed, Now in Your Hands (and Alive!). Body: Print your favorite Instagram shots, Facebook memories, and even GIFs! Lifeprint turns your digital moments into tangible, shareable photos that hide a secret video surprise. Ready to wow your friends? #Hyperphoto #SocialPrinting
• •Headline: Unlock the Magic in Your Memories. Body: With Lifeprint, every photo tells a deeper story. Our AR technology embeds videos into your prints, creating a magical experience you can hold. Simple to use, fun to share. Discover the magic of Hyperphotos today. #HoldTheMagic #PhotoInnovation