Brand Tone

Innovative & Magical, Social & Connected, Fun & Youthful, Simple & Convenient, Playful & Creative

Brand Values

• •Innovation
• •Connection
• •Tangible Memories
• •Fun & Enjoyment
• •Ease of Use
• •Design

Best Practices

• •Embrace the "Magic": Consistently use words and phrases that evoke wonder, innovation, and excitement, especially when describing the AR Hyperphoto feature (e.g., "bring photos to life," "magical," "unlock a new reality").
• •Highlight Connection: Emphasize the social sharing aspect and the ability to connect with loved ones through physical photos, reinforcing the idea of a global community.
• •Keep it Youthful & Energetic: Use language that resonates with a younger, social media-savvy audience. Incorporate emojis where appropriate and maintain an upbeat, enthusiastic tone.
• •Focus on Simplicity & Fun: Clearly communicate the ease of use and the enjoyable experience of printing and sharing photos. Avoid overly technical jargon.
• •Show, Don't Just Tell (with a twist): Encourage users to imagine the possibilities and the joy of seeing their photos animate. Use vivid descriptions of the AR experience.

Social Perception

Novelty & "Cool Factor", Social Sharing Appeal, Concerns about Print Quality & Cost, App Reliability Issues, Target Audience, Mixed Functionality Reviews

Copy Examples

• •Don't Just Take Photos. Make Them Magical. ✨ Print photos that come to life with LifePrint's AR Hyperphotos!
• •Your squad is global? No problem! 🌍 Send real photo prints straight to your besties' LifePrint printers, wherever they are. Share the love, instantly. #LifePrintConnected #PhotoSharingReimagined
• •Pocket-sized power, party-ready prints! 🥳 LifePrint makes sharing memories super simple and seriously fun. No ink, no fuss, just awesome AR photos that stick!
• •Unlock a New Dimension of Memories 🔓
• •Beyond the Screen: Hold Your Moving Moments. LifePrint – Where Your Videos Become Keepsakes.