Brand Tone

Authoritative & Informative, Caring & Supportive, Aspirational & Positive, Trustworthy & Transparent, Approachable

Brand Values

• •Holistic Health
• •Natural & Organic Ingredients
• •Efficacy & Science-Backed Formulas
• •Quality
• •Education & Empowerment
• •Customer Wellbeing
• •Australian Identity

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the identified tones (Authoritative, Caring, Aspirational, Trustworthy, Approachable) with examples of "do's and don'ts" for language, specific keywords, and sentence structure to ensure everyone writing for the brand is aligned.
• •Always Lead with Empathy and Understanding: Start copy by acknowledging the customer's potential pain points or aspirations before introducing products as solutions. This reinforces the "Caring & Supportive" tone.
• •Prioritize Education Over Hard Selling: While the goal is to sell, frame product benefits within a broader educational context. Explain the "why" behind ingredients and formulations to maintain the "Authoritative & Informative" tone.
• •Maintain Transparency About Ingredients and Processes: Consistently highlight the organic nature, Australian origin, and practitioner formulation to build and maintain the "Trustworthy" aspect of the brand voice.
• •Adapt Formality to the Platform, but Keep Core Values Consistent: While TikTok copy can be more informal and playful than a website blog post, the underlying values of health, quality, and efficacy should always shine through, ensuring even approachable content feels credible.

Social Perception

Trusted Source for Gut Health, High-Quality Products, Effective Solutions, Ethical and Conscious Brand, Supportive Community, Relatively Niche but Growing

Copy Examples

• •Tired of digestive discomfort? Our practitioner-formulated Gut Restore powder, rich in organic prebiotics and soothing herbs, is expertly designed to nourish your microbiome and bring balance back to your belly. Understand the science behind a healthier gut. #LifeBotanics #GutHealthExperts
• •We know that feeling 'off' can impact everything. That's why we created our Stress & Sleep formula with calming botanicals like Ashwagandha and Chamomile. Gently soothe your nervous system and embrace restful nights. You deserve to feel your best. #WellnessJourney #NaturalRelief
• •Imagine waking up energised, with a clear mind and a happy gut. That's the feeling of inner wellness. Start your journey to vibrant health from the inside out with Life Botanics. Feel good, naturally. ✨ #HolisticHealth #LiveWell
• •*Image: Close up of a key ingredient (e.g., organic turmeric)* Only the best for your body. We source premium, certified organic turmeric for its potent anti-inflammatory benefits in our [Product Name]. Pure, potent, and proudly Australian. Learn more about our commitment to quality on our website. #OrganicSupplements #TransparencyMatters
• •*Video: Quick demo of adding a powder to a smoothie* Hack your morning smoothie! ☀️ Add a scoop of our [Product Name] for [Benefit 1] & [Benefit 2]. Tastes amazing + your gut will thank you! 😉 What are your go-to smoothie boosters? Share below! 👇 #HealthyHabits #TikTokHealth #EasyWellness