Brand Tone

Empowering, Energetic, Supportive, Functional & Performance-Oriented (but accessible), Stylish & Modern

Brand Values

• •Empowerment
• •Quality & Functionality
• •Comfort
• •Style
• •Active & Healthy Lifestyle
• •Confidence

Best Practices

• •Develop a Brand Voice & Tone Guide: Create a document that clearly defines the brand's personality, tone (e.g., empowering, energetic, supportive), core messaging, approved vocabulary, and "do's and don'ts" for communication. Share this with everyone who creates content.
• •Focus on "Her" Story: Always frame copy from the perspective of empowering the customer. Use "you" and "your" frequently. Highlight how the products help *her* achieve her goals, feel more confident, and embrace her strength.
• •Use Strong, Active Verbs & Positive Language: Employ dynamic verbs and uplifting adjectives that convey energy, motivation, and confidence. Avoid passive voice and negative framing where possible.
• •Be Consistent Across All Channels: Ensure the tone of voice is the same whether it's a social media post, website copy, email newsletter, or customer service interaction. This builds brand recognition and trust.
• •Engage Authentically: When responding to comments or messages, maintain the established brand tone. Be genuinely supportive, encouraging, and helpful, reinforcing the brand's values through interaction.

Social Perception

The brand appears to have a positive and aspirational perception among its target audience, emphasizing empowerment and stylish, functional activewear.

Copy Examples

• •Instagram Post Caption: "Sweat now, shine later. ✨ Our new collection is designed to move with you, supporting every stretch, leap, and lift. Feel empowered, feel unstoppable. #Liekrafit #ActiveWomen #FitnessJourney #EmpoweredByLiekra"
• •Facebook Ad Headline: "Confidence Looks Good On You. Shop Liekrafit Activewear." Body: "Engineered for performance, designed for style. Discover high-quality leggings, bras, and tops that make you feel amazing from warmup to cool down. Your new favorite workout gear awaits!"
• •Website Banner Text: "Unleash Your Potential. High-Performance Activewear for Every Woman."
• •Email Subject Line: "💪 Get Ready to Conquer Your Goals (New Arrivals Inside!)" Email Body Snippet: "Hey [Name], at Liekrafit, we believe in the power of movement and the strength within every woman. That's why our latest collection is crafted to provide ultimate comfort and style, so you can focus on crushing your fitness goals. Explore what's new and find your perfect fit to feel confident and inspired!"
• •Product Description Snippet (for leggings): "Meet your new go-to leggings for ultimate comfort and support. Crafted from our signature high-quality, breathable fabric, these leggings offer a flattering high-waisted fit and four-way stretch that moves with your body. Whether you're hitting the gym or embracing an active day, feel confident and empowered with every step."