Brand Tone

Aspirational, Empowering, Trendy, Fashion-Forward, Quality-Conscious, Direct and Appreciative

Brand Values

• •Self-Expression and Individuality
• •Joy and Inspiration through Fashion
• •Quality and Craftsmanship
• •Customer Connection/Community
• •Making Women Feel Beautiful

Best Practices

• •Use empowering language that focuses on the customer's beauty and confidence.
• •Highlight the quality and craftsmanship of the clothing.
• •Incorporate relevant hashtags like #lidamohfashion and #youarebeautiful.
• •Encourage interaction and community engagement with calls to action.
• •Maintain a consistent tone across all platforms, balancing aspiration, trendiness, and quality.

Social Perception

The brand is perceived as stylish and focused on empowering women through fashion, emphasizing self-expression and quality. They are actively working to build a strong community and communicate their value proposition effectively.

Copy Examples

• •YOU ARE BEAUTIFUL
• •hochwertige Fashion, die Eleganz und Stil verkörpert (high-quality fashion that embodies elegance and style)
• •Jedes unserer Modekleider wurde mit größter Sorgfalt entworfen und spiegelt die neuesten Trends der Modewelt wider (Each of our fashion dresses has been designed with the utmost care and reflects the latest trends in the fashion world)
• •schaut vorbei (take a look)
• •Danke für eure Unterstützung (Thanks for your support)