Brand Tone

Playful & Fun, Nostalgic, Approachable & Friendly, Conscious & Caring

Brand Values

• •Natural Ingredients & Quality
• •Hydration & Lip Care
• •Fun & Flavor
• •Cruelty-Free & Ethical Practices
• •Nostalgia & Joy
• •Made in the USA

Best Practices

• •Embrace Playful Language: Use lighthearted words, fun questions, and enthusiastic descriptions. Don't be afraid of a pun or a bit of whimsy that aligns with the fun flavors.
• •Tap into Nostalgia: Reference familiar childhood treats, memories, and sensations to create an emotional connection, especially when promoting classic or retro-inspired flavors.
• •Highlight Natural & Caring Aspects: Consistently mention the natural ingredients, moisturizing benefits, and ethical practices (cruelty-free, eco-friendly) to build trust and appeal to conscious consumers.
• •Focus on Sensory Experience: Describe the scents and the feeling of the balms. Use evocative language that makes the audience imagine the taste and smell.
• •Maintain an Authentic & Approachable Voice: Write as if you're talking to a friend. Keep the tone conversational, genuine, and enthusiastic about the products and the joy they bring. Engage with comments and messages in a similar friendly manner.

Social Perception

Positive for Unique Flavors & Natural Ingredients, Nostalgic Appeal, Mixed Reviews on Scent/Taste Accuracy & Longevity, Association with Fun Lip Care

Copy Examples

• •Headline: Remember those? 🍦 Your favorite childhood treats, now in a lip-smackin' balm! Natural, cruelty-free, and oh-so-yummy. #Lickerlips #NostalgiaInATin
• •Instagram Caption: Slide into deliciousness! 🍕🍿 Our Movie Night lip balm trio is here to make your lips as happy as a double feature. Handmade with love and all-natural goodies. What's your go-to movie snack? #FlavorExplosion #NaturalLipCare #LickerlipsFun
• •Product Description Snippet (for a dessert flavor): Indulge your senses (and your lips!) with our [Dessert Name] lip balm. We've bottled up that fresh-baked goodness using only the best natural ingredients like creamy cocoa butter and nourishing coconut oil. Go on, treat your lips – they deserve it! 🍰 #SweetRelief #LickerlipsTreats
• •Facebook Ad Copy: Tired of boring lip balms? So were we! That's why Lickerlips whips up fun, unforgettable flavors using Mother Nature's best. Hydrate, soothe, and smile with every swipe. Explore our world of flavors! ✨ #GetYourLickOn #CrueltyFreeBeauty
• •Email Subject Line: Psst... Your Lips Are Craving This! 🤫 (+ A Sweet Treat Inside!) Email Body Snippet: Hey Flavor Fan! Remember the thrill of finding that perfect, fun-flavored lip balm? We're bringing that joy back with Lickerlips! Our balms are packed with natural, moisturizing ingredients and scents that’ll take you on a trip down memory lane. Click here to rediscover your next favorite!