Brand Tone

Bold & Unapologetic, Patriotic & Constitutionalist, Community-Oriented/Movement-Driven

Brand Values

• •Liberty/Freedom
• •Patriotism
• •Constitutional Rights
• •Anti-Communism/Anti-Oppression
• •Self-Expression/Boldness
• •Quality & Durability

Best Practices

• •Use bold and direct language, especially when addressing key issues or opposing ideologies.
• •Incorporate patriotic and constitutional references to resonate with the target audience.
• •Frame messaging to appeal to a core group of patriots and conservative Americans, often in perceived opposition to other ideologies.
• •Use iconic American symbolism or phrases where appropriate.
• •Use inclusive language for the target audience and encourage them to be active participants in expressing their values.

Social Perception

Perceived as a brand that allows customers to express their deeply held conservative, patriotic, and 'anti-woke' values. Seen as a way to make a statement and identify with a like-minded community.

Copy Examples

• •Wear Your Values. Make a Statement.
• •Join the Movement. Stand for Freedom.
• •Proudly display your commitment to the U.S. Constitution.
• •Defend Liberty. Oppose Oppression.
• •Be a Bold Patriot. Let Your Voice Be Heard.