Brand Tone

Aspirational, confident, positive, and encouraging. It's also lifestyle-oriented, emphasizing performance and style with an undertone of laid-back Australian beach culture.

Brand Values

• •Well-being/Holistic Lifestyle: Encapsulated in their name and tagline "Look Good, Live Good, Feel Good."
• •Performance & Quality: Emphasis on technologically advanced fabrics (ActiveEdge), durability, and functionality for active lifestyles.
• •Style & Modern Aesthetics: Designs are described as "bold & minimalist," "clean lines, modern cuts," and suitable for both workouts and casual wear.
• •Sustainability & Ethical Practices: Commitment to eco-friendly materials, recycled components, sustainable packaging, and local (Australian) design and production.
• •Community & Authenticity: The brand aims to foster a community valuing style and sustainability and draws inspiration from Australian urban and coastal culture.
• •Confidence & Empowerment: The apparel is designed to make wearers "look good and feel even better," empowering them to embrace their best life.

Best Practices

• •Embrace the Mantra: Always circle back to "Look Good, Live Good, Feel Good." Ensure copy reflects this holistic approach to well-being, style, and positive living.
• •Balance Performance with Lifestyle: While highlighting technical features (moisture-wicking, stretch), connect them to the lifestyle benefits – comfort, confidence, and versatility for both active pursuits and everyday life.
• •Speak the Australian Vernacular (Subtly): Incorporate a touch of the relaxed, confident, and active Australian spirit in the language. Keep it aspirational but grounded.
• •Highlight Sustainability Authentically: When mentioning eco-friendly aspects, be specific and genuine, linking it to the brand's core values and the desire for a better planet.
• •Use Positive and Empowering Language: Focus on words that inspire action, confidence, and a feeling of well-being. Avoid overly technical jargon unless explaining a specific fabric benefit clearly.

Social Perception

Customers who have purchased from the brand perceive it positively, valuing the comfort, style, quality of materials, and performance aspects like sweat-wicking. The brand presents itself as a premium, locally-focused Australian activewear and streetwear provider.

Copy Examples

• •Headline (Activewear): LGLGFG ActiveEdge: Engineered for Your Peak, Designed for Your Life. Move Freely, Live Fully.
• •Social Media Post (Streetwear): From coastal chill to city grind, our UrbanEdge collection keeps you looking good, feeling good. Effortless style, sustainably crafted. That’s the LGLGFG way. #LookGoodLiveGoodFeelGood #AustralianStreetwear
• •Product Description Snippet (Sustainability Focus): Feel the difference with our eco-conscious performance wear. Made with recycled materials and a passion for the planet, so you can look good while doing good. #SustainableStyle #LGLGFG
• •Email Subject Line: Ready to Elevate Your Everyday? Discover LGLGFG.
• •Website Banner: Look Good. Live Good. Feel Good. It’s not just a motto, it’s our promise. Experience premium Australian activewear.