Brand Tone

caring, professional, informative, and community-focused

Brand Values

• •Patient-Centered Care
• •Community Focus
• •Accessibility & Convenience
• •Professionalism & Expertise
• •Trust & Reliability
• •Health & Wellbeing

Best Practices

• •Prioritize "Care" and "Community": Ensure these words and their synonyms are woven naturally into communications. Emphasize the pharmacy's role as a local health hub.
• •Be Approachable and Informative: Use clear, simple language. Avoid overly technical jargon unless explaining a specific medical term (and then explain it clearly). The tone should be like a knowledgeable, trusted friend or family member.
• •Highlight Helpfulness and Support: Frame services and advice around how they help the customer. Use phrases like "We're here to help," "Let us support you," "Your wellbeing is important to us."
• •Maintain Professionalism: While friendly, ensure all information is accurate, reliable, and reflects expertise. This builds trust.
• •Show, Don't Just Tell, About Community: Share stories or examples (with consent) of community involvement or how the pharmacy has helped local residents. Feature staff to personalize the brand.

Social Perception

A Trusted Local Pharmacy, More Than Just a Dispenser, Community-Oriented, Efficient and Professional

Copy Examples

• •Headline: Your Health, Our Priority. Friendly Advice & Expert Care at Leyton Pharmacy. Body: At Leyton Pharmacy, we're more than just prescriptions. We're your local health partners, dedicated to providing the care and advice you need. From flu jabs to travel health, your wellbeing is in good hands. Pop in today!
• •Headline: Caring for the Heart of Leyton. Body: As your community pharmacy, we're committed to keeping Leyton healthy and happy. Our friendly team is always here with professional advice, a range of health services, and a familiar smile.
• •Headline: Busy Schedule? We Make Health Simple. Body: Get your prescriptions delivered free, book appointments online, and access expert health advice without the fuss. Leyton Pharmacy – making your health journey easier.
• •Headline: Stay Informed, Stay Healthy with Leyton Pharmacy. Body: From essential vaccinations to expert skincare advice, we provide the information and services you need to take control of your health. Visit our blog or speak to our team today!
• •Headline: More Than Just a Pharmacy, We're Your Neighbours. Body: Experience the difference a local, family-run pharmacy makes. At Leyton Pharmacy, we take the time to listen and provide personalized care for you and your family.