Brand Tone

Authentic, Relatable, and Inspirational.

Brand Values

• •Authenticity
• •Connection/Community
• •Personal Growth/Empowerment
• •Passion/Creativity
• •Curiosity/Exploration

Best Practices

• •Develop a Clear Brand Voice Guide: Even for a personal brand, jot down key adjectives (e.g., authentic, warm, witty, encouraging, calm) and guiding principles for communication. Define what your brand sounds like and, importantly, what it *doesn't* sound like.
• •Tell Your Story (Consistently): Weave your personal narrative and experiences into your content. People connect with stories. Ensure the core messages and values are subtly reinforced across all platforms.
• •Speak Directly to Your Audience: Use "you" and "your" to make the audience feel seen and spoken to directly. Ask questions to encourage interaction and make it a two-way conversation.
• •Be Authentic in Promotions: If you're promoting affiliate products or your own, ensure it aligns with your brand values and that your recommendation is genuine. Explain *why* you're recommending it and how it benefits your audience, rather than just pushing a sale.
• •Review and Refine: Regularly review your content across all platforms. Does it sound consistent? Is it still aligned with your core values and the tone you want to project? Don't be afraid to adjust as your brand evolves, but do so consciously.

Social Perception

Followers likely perceive Lexy B. Blair as a genuine individual sharing valuable or interesting content. They might see her as a source of inspiration, a relatable figure, or someone with good taste in the products/ideas she promotes.

Copy Examples

• •Instagram Post (promoting a new blog post about overcoming a challenge): This week was a tough one, not going to lie. But somewhere between the chaos and the coffee, I rediscovered a little piece of my strength. ✨ Wrote about it on the blog – hoping my journey can light up a part of yours. Link in bio if you need a little reminder that you've got this too. #RealLife #AuthenticJourney #PersonalGrowth #YouAreStrongerThanYouThink #LexyBBlair
• •Facebook Post (sharing a favorite product from her 'Shop'): Okay, friends, I have to share this find! 🌿 I've been [using/reading/trying] this [product name] for a few weeks now, and it's genuinely made such a difference in [specific benefit, e.g., my morning routine, how I unwind, my creative process]. It’s all about finding those little things that bring joy and ease, right? You can check it out here if you're curious: [Link]. What are your current go-to's? Share below! #FavoriteFind #LifestyleLove #SimpleJoys #HonestReview #LexyRecommends
• •Tweet (engaging with audience): Morning thoughts: What's one small act of self-care you're committing to today? For me, it's 15 minutes of uninterrupted reading. ☕️📖 Sometimes the simplest things are the most powerful. #SelfCareSunday #MindfulMoments #LittleThings #CommunityChat
• •Website 'About Me' Snippet: Hey, I'm Lexy! Just a [your profession/passion, e.g., writer, dreamer, creator] navigating life's beautiful mess and sharing the lessons, laughter, and discoveries along the way. This space is all about real stories, heartfelt connections, and finding the magic in the everyday. So glad you're here!
• •Email Newsletter Subject Line (for a new blog post or update): A little honesty + a big lesson I learned this week...(Body snippet): Hey [Name], ever feel like you're just winging it? Me too. This week, 'winging it' led to an unexpected discovery, and I couldn't wait to share it with you on the blog...