Brand Tone

Enthusiastic and Passionate, Community-Oriented, Approachable and Friendly, Informative, Slightly Playful

Brand Values

• •Passion for Gaming
• •Customer Focus
• •Community Building
• •Accessibility
• •Keeping Up-to-Date

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone characteristics (e.g., enthusiastic, friendly, informative), preferred terminology (e.g., "level up," "gear," "adventure"), and things to avoid (e.g., overly technical jargon unless explained, negative language).
• •Know Your Audience on Each Platform: While maintaining a core tone, adapt the nuances for each social media channel. For example, be more informal and trend-aware on TikTok, slightly more detailed on Facebook or your blog, and visually focused on Instagram.
• •Use "Gamer Language" Authentically: Incorporate common gaming terms and slang where appropriate and natural, showing you understand and are part of the culture. Avoid forcing it if it doesn't fit the context.
• •Prioritize Engagement: Write copy that invites interaction. Ask questions, run polls, and encourage users to share their own gaming experiences. Respond to comments and messages in the established brand tone.
• •Be Consistent Across All Touchpoints: Ensure the brand voice is consistent from social media posts and advertisements to website copy, product descriptions, and customer service interactions. This builds recognition and trust.

Social Perception

A New and Growing Player, Engaged with the Gaming Community, A Source for Gaming Products, Potentially Trustworthy (pending more reviews/history)

Copy Examples

• •Instagram Post (New Release): "Level up your weekend! 🔥 The wait is OVER! [Game Title] just dropped at Level Up Spill. Grab your copy and dive into the adventure. Who's already planning an all-nighter? 🎮 #NewRelease #[GameTitle] #LevelUpSpill #GamingNorge"
• •Facebook Ad (Promotion): "Ukens Deal is HERE! 🤩 Score [Discount Percentage] off on [Product Category/Specific Product] all week long at Level Up Spill! Don't miss out on powering up your setup for less. Link in bio to shop! #GamingDeals #LevelUpSpill #UkensDeal #SparPenger #Spillglede"
• •TikTok Video Caption (Unboxing): "Unboxing the new [Product Name]! 🤩 This thing is SICK. What game should we test it with first? Drop your suggestions below! 👇 #Unboxing #GamingGear #LevelUpSpill #[ProductName] #TikTokGaming"
• •Website Homepage Banner (General): "Your Next Gaming Adventure Starts Here. Explore the latest titles, essential gear, and join the Level Up Spill community. Let's play!"
• •Email Newsletter Subject Line (Community Focus): "What's Everyone Playing? + Exclusive Deals Inside! 🎮"