Brand Tone

Friendly and Approachable, Creative and Passionate, Customer-Centric and Appreciative, Detail-Oriented and Quality-Focused

Brand Values

• •Personalization and Uniqueness
• •Making Memories and Thoughtful Gifting
• •Creativity and Beauty in Practicality
• •Family and Passion-Driven
• •Customer Happiness

Best Practices

• •Always Reflect Your 'Why': Remind your audience of the passion and personal touch behind LetsEtch (e.g., family-run, desire to create joy).
• •Showcase, Don't Just Tell, Quality and Care: Instead of just saying 'high quality,' describe the materials (e.g., 'eco-friendly bamboo') or the care taken in crafting each piece.
• •Mention that items are custom made.
• •Highlight Personalization: Emphasize the unique aspect of custom-made gifts for special occasions.
• •Transparency Builds Trust: Maintain open communication about your story, product information, and terms of service to foster customer trust.

Social Perception

LetsEtch is perceived as a trustworthy brand that offers unique, personalized gifts suitable for special occasions, crafted with passion and attention to detail.

Copy Examples

• •We love making your special items beautiful!
• •Creating memorable keepsakes for your loved ones.
• •Each piece is crafted with love by our family for yours.
• •Personalized gifts that bring joy to everyday moments.
• •Turning practical items into beautiful treasures.