Brand Tone

Artistic, Passionate, and Appreciative

Brand Values

• •Originality & Design Excellence
• •Quality & Durability
• •Personalization & Meaning
• •Customer Satisfaction
• •Artistic Expression

Best Practices

• •Embrace the Artist's Voice: Consistently use language that reflects creativity, passion for design, and attention to detail, as inspired by the founder's story.
• •Highlight Quality and Craftsmanship: Always emphasize the premium materials (Giclée prints, archival inks, fine art paper) and the care taken in creating each map. This reinforces the value and longevity of the products.
• •Focus on Emotion and Meaning: Frame product descriptions and marketing messages around the sentimental value of the maps – as unique gifts, personal keepsakes, and ways to commemorate special moments and places.
• •Be Genuinely Appreciative and Customer-Focused: In all communications, from website copy to social media responses and customer service interactions, express gratitude and a commitment to delighting the customer. Share positive customer testimonials.
• •Maintain Visual and Textual Harmony: Ensure that the visual elements (product photography, website design) align with the artistic and sophisticated tone of the copy. The language should be as elegant and well-crafted as the designs themselves.

Social Perception

Positive Product Experience, Appreciation for Uniqueness, Good Customer Service, Valued for Gifting, Artistic and Sophisticated

Copy Examples

• •Headline: Capture Your Journey, Beautifully. Body: Every place tells a story. Let us transform your cherished city, your unforgettable journey, or that star-dusted moment into a timeless piece of art. Discover the magic of Letramap, where typography and cartography embrace.
• •Headline: More Than a Map, It's a Masterpiece. Body: Crafted with passion by designer Antonchu Solano, each Letramap is a testament to a love for intricate design and meaningful places. Printed with the finest Giclée technique on museum-quality paper, your map isn't just decor; it's a story waiting to be told, a memory to hold. We pour our hearts into every piece.
• •Headline: The Art of Connection. The Soul of a City. Body: Looking for a gift that truly resonates? A Letramap is a unique expression of love, a celebration of shared memories, or a tribute to a place that shaped you. We’re honored to help you create something deeply personal and artistically unique.
• •Headline: Your Story, Our Canvas. Body: From the bustling streets of your favorite metropolis to the quiet alignment of stars on a special night, we bring your significant moments to life with artistic flair. Thank you for letting us be a part of your narrative. Explore our collections and let's create something beautiful together.
• •Headline: Designed with Soul, Printed with Precision. Body: At Letramap, we believe in the power of detail. Each map is a careful composition of typographic art and geographical accuracy, brought to life with archival inks that promise generations of vibrancy. We're grateful for every customer who appreciates the art and dedication behind our work.