Brand Tone

youthful, trendy, expressive, and potentially a bit edgy or playful.

Brand Values

• •Fashion-forward/Trend-conscious
• •Self-expression
• •Quality (stated)
• •Accessibility (stated)

Best Practices

• •Know Your Audience Deeply: Understand the slang, humor, and communication style of your target demographic (likely Gen Z and young millennials). Spend time where they spend time online.
• •Create a Tone of Voice Guide: Document the brand's personality (e.g., playful, witty, bold, chill), key phrases to use/avoid, and the desired emotional response from the audience. Share this with anyone creating content.
• •Be Authentic & Relatable: Avoid overly corporate or stiff language. Use contractions, emojis (appropriately for the platform), and a conversational style. Let the brand's personality shine through.
• •Visuals and Copy Alignment: Ensure the tone of the copy matches the visual aesthetic of the products and brand imagery. A playful tee should have playful copy.
• •Listen and Adapt (But Stay True): Monitor how your audience responds to your copy. Pay attention to comments and engagement. Be open to evolving your language slightly, but always ensure it aligns with the core brand identity. Address negative feedback professionally but maintain your established brand voice where appropriate in marketing communications.

Social Perception

Positive: Customers who receive their products and are satisfied with the quality and design seem to like the brand, particularly the print quality on items like the baby tees. The brand has a presence on youth-dominated platforms like TikTok, with users sharing their purchases. Negative: There is a significant concern among some customers regarding customer service and fulfillment. Complaints highlight issues with shipping delays, unresponsiveness to customer inquiries, and discrepancies in product quality or sizing versus expectations. This suggests a gap between the brand's stated values (like quality) and some customers' experiences.

Copy Examples

• •Instagram Post (New Arrival): Stop scrolling ✋ Your new fave tee has landed. The [Product Name] baby tee is here to say what you’re thinking. 😉 Tap to shop before it’s gone! #lethestudios #babytee #newdrop #OOTD
• •TikTok Video Ad (Montage of people wearing different tees): Vibe check: PASSED ✔️ Express every shade of you with Lethe Studios. Which look is your mood today? #lethefashion #graphictops #styleinspo #TikTokMadeMeBuyIt
• •Website Banner (Collection Promotion): Soft Romance Collection 💕 Dare to wear your heart on your sleeve (literally). Cute,ちょっぴり (a little bit) sassy, and all you. Explore the looks.
• •Email Subject Line (Sale): 🚨 Heads up! Your next iconic look is on SALE. 🚨 Email Body Snippet: Hey trendsetter, Don't miss out! For a limited time, grab those Lethe Studios pieces you’ve been eyeing at a price you’ll L😍VE. It’s time to refresh that wardrobe and serve some serious style. Shop now, thank us later!
• •Product Description (Playful tone for a specific tee): Meet the 'Whatever My Cat Thinks' Tee. Because let's be real, they're the boss. 😼 Made with super soft cotton so you can stay comfy while plotting your next nap. Warning: may attract fellow cat fanatics.