Brand Tone

Inspirational, caring, and chic. It is friendly, personal, and empowering, yet gentle and focused on the well-being of children through storytelling and emphasis on comfort and quality.

Brand Values

• •Sustainability and Quality
• •Child-like Wonder and Self-Expression
• •Comfort and Style
• •Ethical Practices
• •Passion and Purpose

Best Practices

• •Always circle back to the brand's origin story and mission to build an emotional connection.
• •Consistently use words like "star," "shine," "glow," and "luminary" to reinforce the brand name and its core message.
• •Always mention the tangible benefits of the brand's values, such as "soft on sensitive skin" or "GOTS certified."
• •Use encouraging and uplifting language, maintaining a warm and inspirational voice.
• •Ensure the visual identity (photos, graphics, website layout) matches the chic, premium, and joyful tone of the brand.

Social Perception

Perceived as a premium, eco-conscious children's clothing brand with a European-inspired, chic aesthetic. It appeals to parents seeking unique, high-quality children's wear and resonates with those conscious of sustainability and product origins due to its focus on organic materials and the founder's personal story.

Copy Examples

• •Let them play, explore, and shine. Our latest collection is designed for adventure and made with the softest organic cotton, because nothing should hold back a star. ✨ #LesVedettesKids #BeAStar
• •Style That Shines, Comfort That Cares. From a mother's heart to your child's wardrobe. Les Vedettes was born to give every child the comfort to play and the style to shine. Discover our eco-friendly collection, crafted from the gentlest organic fabrics. Shop now and get 10% off your first order. #SustainableFashion #KidsStyle
• •Glowing Apparel for Little Stars. Where comfort meets style, and every child is a vedette.
• •The Romy Dress - Made for Twirling. Inspired by endless summer days, the Romy dress is perfect for your little star's every adventure. Made from 100% GOTS certified organic cotton, it’s gentle on her skin and on our planet. Because every star deserves to shine brightly and tread lightly.
• •A Story in Every Stitch ✨ Hi [Customer Name], did you know that Les Vedettes started with a boy with sensitive skin? Our founder, Julie, created this brand so her son could wear clothes that were both stylish and comfortable. That same care is woven into every piece we create for your little ones. Explore our new arrivals, made with love and organic cotton.