Brand Tone

Passionate, Supportive, Quality-Focused, Accessible

Brand Values

• •Quality: Commitment to high-quality bicycles and related products.
• •Innovation: Continuously push the boundaries of design.
• •Sustainability: Crafting products from eco-friendly materials and providing an eco-conscious cycling experience.
• •Partnership & Support: Supportive partner for distributors, aiming to empower our clients.
• •Customer Experience: Providing a safe, eco-conscious, and personalized cycling experience along with great service.

Best Practices

• •Develop a Brand Voice and Tone Guide: Document the core attributes of Lesto Cycling's voice (Passionate, Supportive, Quality-Focused, Accessible) and provide examples of how this translates into different communication scenarios (e.g., website copy, social media, customer service).
• •This guide should be the go-to resource for anyone creating content.
• •Understand Your Audience: Tailor the tone slightly based on the platform and the specific audience segment you are addressing, while ensuring the core voice remains consistent.
• •Review and Refine Regularly: Periodically audit all communication channels to ensure consistency with the defined brand voice.
• •Gather feedback and make adjustments to the voice guide as the brand evolves, always ensuring it aligns with the core values of quality, innovation, and sustainability.

Social Perception

Customers perceive the brand positively, valuing the design and quality of the products, as well as the customer service. Potential brand name confusion with "Basil Lesto".

Copy Examples

• •Our journey began with a passion for cycling.
• •Each product in our selection undergoes meticulous evaluation.
• •Lesto Cycling, Let's cycling!
• •Exceptional customer service.
• •Trusted partner providing comprehensive support.