Brand Tone

Knowledgeable & Experienced, Traditional & Community-Focused, Helpful & Inclusive (aspired), Practical & No-Nonsense, Approachable (on some platforms)

Brand Values

• •Longevity & Experience
• •Comprehensive Product Range
• •Service to Trade and Public
• •Local & Family-Oriented
• •Expertise & Support (intended)

Best Practices

• •Prioritize "Helpful Expertise" in All Communications: Ensure that whether it's an online product description, a social media post, or an in-store interaction, the tone conveys both deep knowledge and a genuine willingness to assist all customer types, from seasoned professionals to beginners.
• •Showcase Longevity and Local Roots: Regularly incorporate the "family-owned," "over 50 years," and "Derbyshire Dales" aspects into marketing materials. This reinforces trust, tradition, and community connection.
• •Empower All Staff to Be Brand Ambassadors: Invest in consistent customer service training that emphasizes approachability, patience, and the importance of making every customer feel valued and understood, addressing the mixed feedback on helpfulness.
• •Use Clear, Straightforward Language: Avoid overly technical jargon where possible, especially in communications aimed at the general public or DIYers. If technical terms are necessary, provide brief explanations. The language should be practical and direct.
• •Highlight Customer Success & Community Involvement: Share stories or images (with permission) of projects completed using your supplies, or feature your involvement in local events. This visually reinforces your values and connection to the community, making the brand more relatable and tangible.

Social Perception

Many customers appreciate the wide product stock, competitive prices, efficient delivery, and the knowledge of some staff members. They are seen as a valuable local resource for a diverse range of building, agricultural, and country supplies. Their eBay store has excellent feedback. A notable segment of reviews points to inconsistencies in customer service, with some experiencing staff as unhelpful or dismissive, particularly if the customer isn't a trade expert. This suggests a gap between their stated value of being helpful to all (including DIYers) and the actual experience of some customers.

Copy Examples

• •Headline: 50 Years Strong in the Dales: Your Project, Our Expertise. Body: From foundations to finishing touches, Lester Lowe Ltd has been the trusted local partner for builders, farmers, and DIY enthusiasts for over half a century. Got a question? Our knowledgeable team is here to help you find exactly what you need from our extensive range. Visit us in Ashbourne or browse online.
• •Headline: More Than Just Supplies: We're Part of Your Community. Body: Lester Lowe Ltd: Proudly serving the Derbyshire Dales. We're not just a store; we're your neighbours. Offering quality building, agricultural, and equestrian supplies with the friendly advice you'd expect from a family-run business. Let's build something great together.
• •Headline: Tackling a New Project? We Speak Your Language. Body: Whether you're a seasoned pro or a weekend warrior, Lester Lowe Ltd has the tools, materials, and know-how to get the job done. Don't hesitate to ask our expert staff for guidance – we’re here to support your vision, big or small.
• •Headline: The Right Kit for Every Job, Right Here in Derbyshire. Body: Why search far and wide? Lester Lowe Ltd offers a comprehensive selection of building materials, farm essentials, pet supplies, and country store goods. Quality products, practical advice, and a commitment to serving our local community. Pop in today!
• •Headline: Your Local Experts in Building & Agricultural Supplies. Body: For generations, Lester Lowe Ltd has equipped the Derbyshire Dales. We stock everything from fencing and tools to animal feed and workwear. Rely on our experience and friendly service to make your next project a success.