Brand Tone

Professional, Expert, Customer-Oriented, Supportive, Reliable (Aspired), Enthusiastic (Subtle)

Brand Values

• •Quality
• •Expertise
• •Customer Satisfaction
• •Accessibility
• •Passion for Gardening

Best Practices

• •Prioritize Expertise and Clarity: Always provide accurate, detailed information about products and gardening practices. Avoid overly casual slang and ensure all claims are backed by facts (e.g., material quality, warranty details).
• •Emphasize Support and Availability: Consistently mention the 7-day-a-week customer support in relevant communications (e.g., contact pages, order confirmations, social media bios). Use reassuring language that shows you're there to help.
• •Showcase Quality and Partnerships: Regularly highlight the quality of materials, construction, and your status as an official reseller for reputable brands like ACD. This reinforces trustworthiness and value.
• •Speak to the Gardener's Passion (but keep it professional): While maintaining a professional tone, infuse copy with a genuine understanding and enthusiasm for gardening. Use terms that resonate with gardeners and highlight the benefits of greenhouse cultivation (e.g., extended seasons, protecting plants).
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media, email communications, and any advertisements is uniform. Develop a simple brand style guide for all team members who create content.

Social Perception

Positive: Many customers and review articles praise the product quality, customer service responsiveness, and expertise. The confirmation of being an official ACD reseller by customers who have directly contacted ACD adds to credibility. Cautious/Negative: Algorithmic review sites like Scam Detector raise concerns about legitimacy based on technical factors, creating some doubt. However, these seem to be contradicted by user experiences shared on forums. Emerging: Given the newness of their social media profiles, their broader social media perception is still developing. Current interactions are limited.

Copy Examples

• •Facebook/Instagram Ad: Dreaming of year-round harvests? At Les Serres de Jardin, we're more than just greenhouse suppliers; we're your partners in cultivation. Discover our ACD-certified range and get expert advice 7 days a week to find the perfect fit for your passion. Quality that grows with you. Visit us: www.lesserresdejardin.com #GardenGreenhouse #ExpertAdvice #QualityGardening
• •Website Homepage Banner: Your Garden's Potential, Realized. Lesserresdejardin.com offers a curated selection of robust and aesthetic greenhouses, backed by expert knowledge and a commitment to your satisfaction. Explore our professional-grade options and enjoy dedicated support 7 days a week. Let's build your dream garden together.
• •Product Description Snippet (for an ACD model): Experience unparalleled quality with the ACD R204 Aluline. As official resellers, we guarantee authentic Belgian craftsmanship designed for durability and optimal growth. Need help choosing? Our specialists are available daily by chat, phone, or email to guide you. Invest in a greener future, today.
• •Blog Post Introduction: Welcome to the Lesserresdejardin.com blog! We believe that a successful garden starts with the right foundation. Here, our experts share practical tips, in-depth guides, and inspiration to help you make the most of your greenhouse, whether you're a seasoned pro or just starting your gardening journey.
• •Customer Service Email Signature: Thank you for contacting Les Serres de Jardin. We're dedicated to helping you achieve your gardening ambitions. For any further questions or personalized advice, remember our expert team is here for you 7 days a week. Happy Gardening!