Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Helpful and Inspiring, Authentic and Trustworthy, Playful and Energetic

Brand Values

• •Health and Wellness
• •Quality and Natural Ingredients
• •Flavor and Taste
• •Simplicity and Convenience
• •Customer Focus and Community
• •Authenticity and Local Pride
• •Passion

Best Practices

• •Speak Like a Friend, Cook Like a Pro: Combine a warm, approachable, and encouraging tone with confident expertise about flavor and healthy cooking. Use contractions and address the audience directly ("you," "we").
• •Emphasize "Simple & Savoureux": Consistently highlight the ease of use and the delicious results. Show, don't just tell, how the products simplify cooking without sacrificing taste.
• •Weave in the "Why": Remind the audience of the health benefits (sugar-free, gluten-free, natural) and the Quebecois heritage. This reinforces brand values and builds trust.
• •Use Enthusiastic & Evocative Language: Words like "heavenly," "vibrant," "deliciously simple," "magic touch," "flavor bomb" can convey passion and the sensory experience of the products.
• •Stay Authentic & Transparent: Be genuine in your communication. Share the brand story, talk about real ingredients, and engage honestly with your community. Avoid overly corporate or jargon-filled language.

Social Perception

Positive, Healthy Choice, Trustworthy & High Quality, Supportive of Local Business, Innovative and Solution-Oriented, Engaging and Personable

Copy Examples

• •Headline: Stop dreaming about flavor, start cooking with it! Les Savoureux makes healthy eating deliciously simple. Body: Tired of bland meals or complicated recipes? Our natural, sugar-free spice blends are here to rescue your taste buds! Made with love in Quebec, for your busy life. Taste the difference! #LesSavoureux #HealthyEatingMadeEasy
• •Headline: Your Secret Weapon for Weeknight Dinners? It’s in this Jar! Body: Say goodbye to dinner dilemmas! With Les Savoureux, you're just a sprinkle away from a mouthwatering, healthy meal the whole family will love. Real ingredients, real flavor, real easy. What will you create tonight? #SimpleMeals #FlavorPacked
• •Headline: Join the Les Savoureux Family! ❤️ Body: We’re more than just spices; we’re a community of food lovers passionate about making every meal an adventure. Share your creations, get inspired by ours, and let’s make cooking fun again! P.S. Our new [Product Name] blend is waiting to wow you! #SavoureuxCommunity #QuebecMadeWithLove
• •Headline: Real Ingredients. Heavenly Taste. Zero Nasties. ✨ Body: At Les Savoureux, what you see is what you get: pure, natural, organic (when we can!) goodness. No sugar, no gluten, no weird stuff – just incredible flavor that makes you feel great. Ready to spice things up the healthy way? #CleanEating #NaturallyDelicious
• •Headline: From Our Kitchen to Yours: The Art of Simplified Cooking! Body: We believe amazing food shouldn’t be a fuss. That’s why Martine, our passionate founder, crafts each Les Savoureux blend to bring you maximum flavor with minimum effort. Let’s get cooking! #PassionForFlavor #EasyRecipes