Brand Tone

Authentic & Passionate, Gentle & Caring, Informative & Educational, Eco-conscious & Mindful, Appreciative & Welcoming

Brand Values

• •Naturalness & Purity: Core to their identity is the use of natural ingredients and avoidance of harsh chemicals.
• •Artisanal Quality & Craftsmanship: The handmade nature of their products is a key selling point and value.
• •Well-being & Self-care: The products are positioned as contributing to a gentle and healthy skincare routine, promoting self-care.
• •Sustainability & Environmental Respect: Evident in their ingredient choices, potential packaging considerations and overall ethos.
• •Transparency & Honesty: The willingness to share the founder's story and details about ingredients builds trust.

Best Practices

• •Develop a Brand Voice Guide: Document key characteristics of your tone (e.g., "gentle," "passionate," "informative") and provide examples of "do's and don'ts."
• •Always Prioritize "Natural" and "Artisanal": Ensure copy consistently highlights the natural ingredients, handmade quality, and the care that goes into each product.
• •Speak from Passion, Share the "Why": Remind the audience of the founder's journey and the passion behind the brand (as seen in "Qui suis-je?"). Let the copy reflect a genuine love for natural well-being.
• •Educate Gently: While being informative, maintain a gentle and inviting tone. Avoid overly technical jargon unless clearly explained.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy always aligns with the soft, natural, and clean aesthetic of the brand's visuals.

Social Perception

Trustworthy, small-batch artisanal brand focused on high-quality, natural, and gentle cosmetics. Customers likely perceive the brand as being run by someone passionate about their craft and committed to providing products that are kind to both skin and the environment.

Copy Examples

• •Instagram Post (Image of a new soap with lavender): Immerse yourself in the gentle calm of Provence with our newest artisanal soap. Handmade with love and infused with pure lavender essential oil, it’s a little piece of tranquility for your skin and soul. ✨ Discover the pure touch of nature. #LEspritBelle #NaturalSoap #HandmadeCosmetics #LavenderLove #SelfCare
• •Facebook Ad (Carousel showcasing different products): Tired of harsh chemicals? Your skin deserves the gentle care of nature. At L'Esprit Belle, we lovingly craft each cosmetic by hand, using only the finest natural ingredients. From nourishing soaps to soothing balms, embrace a kinder skincare ritual. Explore our collection today! #ArtisanalBeauty #NaturalSkincare #GentleCare #MadeInFrance
• •Product Description (for a facial oil): Kiss dry, stressed skin goodbye. Our 'Élixir de Douceur' facial oil is a symphony of nature's most precious botanicals, carefully blended to hydrate, soothe, and restore your natural glow. Rich in antioxidants and lovingly handmade, it’s pure, gentle nourishment in every drop. Because your skin deserves to feel truly cherished.
• •Blog Post Title & Intro Snippet: Title: "The Art of Cold Process Soap: Why Your Skin Will Thank You" Snippet: Ever wondered what makes handmade soap so special? At L'Esprit Belle, we believe in the time-honored tradition of cold process saponification. It’s not just about cleansing; it’s about crafting a product that retains all the natural goodness of its ingredients, offering your skin a truly gentle and nourishing experience...
• •Pinterest Pin Description (Image of a zero-waste bathroom setup featuring their products): Embrace mindful beauty with L'Esprit Belle. Our artisanal, natural cosmetics are crafted with care for your skin and our planet. Discover beautiful essentials for a gentler, more sustainable self-care routine. #ZeroWasteBeauty #NaturalCosmetics #SustainableLiving #LEspritBelle #EcoChic