Brand Tone

Elegant & Refined, Personal & Unique, Caring & Intentional, Accessible & Friendly, Creative & Trendy

Brand Values

• •Elegance and Refinement: Quality and design are central.
• •Well-being and Balance: Using natural stones for their energetic benefits.
• •Personalization and Uniqueness: Valuing the uniqueness of each person.
• •Durability and Quality: Commitment to long-lasting materials.
• •Accessibility and Conviviality: Fair prices and a warm customer experience.
• •Creation and Innovation: Offering original and evolving designs.
• •Handmade Craftsmanship: Each piece is handmade and unique.

Best Practices

• •Develop a Brand Voice Guide: Document the key attributes of your tone (e.g., Elegant, Personal, Intentional, Accessible, Friendly), provide 'do's and don'ts,' and include examples. Share this with anyone creating content.
• •Always Emphasize 'Unique' and 'Handmade': These are core to the brand's identity. Highlight the slight variations that make each piece special, connecting it to the customer's individuality.
• •Balance Elegance with Accessibility: While the jewelry is 'elegant' and 'refined,' the brand also values being 'accessible' and 'convivial.' The language should be sophisticated but not alienating; warm and inviting, not overly formal or exclusive. The use of 'tu/ton' (informal you) on their website is a good example of this balance.
• •Incorporate Values Subtly: Weave in the concepts of well-being, balance, and personal expression naturally, rather than just stating them. For example, instead of saying 'Our jewelry promotes well-being,' try 'Find a moment of calm with our amethyst pendant, chosen for its soothing energy.'
• •Tell Stories: Share the inspiration behind collections, the craftsmanship involved, or how customers connect with their pieces. This fosters a personal connection and reinforces the 'handmade' and 'intentional' aspects of the brand.

Social Perception

Aim to be perceived as a brand that offers beautiful, high-quality, and meaningful handmade jewelry at accessible prices, with a personal and caring touch.

Copy Examples

• •Product Description (e.g., for a rose quartz necklace): Embrace serenity and self-love with our handcrafted Rose Quartz 'Douceur' necklace. Each unique stone whispers calm, set in enduring 18k gold plate. More than a jewel, it's a gentle reminder of your inner harmony. Let its elegance affirm your unique radiance.
• •Instagram Post Caption (showing a collection of customizable initial bracelets): Your story, your style, your sparkle. ✨ Our handmade initial bracelets are more than just pretty – they're a little piece of you. Crafted with love and quality materials to journey with you. Which letter tells your tale? #LesMignonnesBijoux #HandmadeJewelry #PersonalizedGift #UniqueAsYouAre #FrenchArtisan
• •Website Banner Text: Les Mignonnes: Where elegance meets soul. Discover unique, handmade jewelry designed to celebrate your individuality. Crafted with intention, made to last.
• •Email Newsletter Snippet (announcing a new collection): Bonjour [Customer Name], get ready to fall in love! Our new 'Éclat' collection has arrived, blending timeless design with the vibrant energy of hand-selected gemstones. Each piece is crafted just for you, offering that perfect touch of accessible luxury and personal expression. Discover jewelry that feels like you. ✨
• •'About Us' Page Excerpt: At Les Mignonnes, we believe jewelry is an intimate form of expression. That's why we pour our hearts into handcrafting each piece, choosing quality materials and infusing every design with a touch of well-being and elegance. We're here to help you find those special treasures that resonate with your spirit and beautifully tell your story. Because you are unique, and your jewelry should be too.