Brand Tone

Artisanal & Authentic, Warm & Welcoming, Passionate & Creative, Natural & Conscious, Proudly Local (Breton)

Brand Values

• •Artisanal Quality
• •Natural Ingredients
• •Passion & Craftsmanship
• •Customer Well-being & Ambiance
• •Personal Connection & Transparency
• •Local Identity

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., warm, artisanal, natural, passionate, personal), preferred vocabulary (and words to avoid), and a persona (e.g., Maéva, the passionate artisan). Share this with anyone creating content.
• •Always Emphasize the "Handmade" and "Natural" Aspects: These are key differentiators and should be woven into product descriptions, social media posts, and any "About Us" narratives. Use phrases like "crafted by hand," "artisan-made," "natural vegetable wax," "pure Grasse fragrances."
• •Incorporate the Personal Story: Continue to leverage Maéva's passion and the origin story of the brand. This makes the brand relatable and builds trust. Use "I" or "we" (referring to Maéva or the small team) to maintain a personal touch.
• •Stay Authentic and Transparent: Share behind-the-scenes content, talk about the ingredient sourcing (like the Grasse perfumes), and be open about the crafting process. This reinforces the artisanal value and builds credibility.
• •Engage Warmly and Personally: When responding to comments or messages, maintain the friendly, approachable, and helpful tone established in the brand's content. Use names where appropriate and express genuine appreciation for customer support. Reflect the Breton pride subtly where relevant, as it adds a unique flavor.

Social Perception

Customers probably appreciate the handmade quality, the aesthetic appeal of the products, the natural ingredients, and the personal touch of a small business. The brand is perceived as a provider of high-quality, aesthetically pleasing, and thoughtfully crafted items for home fragrance and ambiance. The connection to Brittany may resonate well with local customers or those who appreciate regional craftsmanship.

Copy Examples

• •✨ Illuminate your evenings with our newest handcrafted creation! ✨ Meet the 'Douceur de Bretagne' scented melt, lovingly poured right here in our Brittany workshop. Made with 100% natural soy wax and a whisper of wildflowers from Grasse, it’s a little piece of local magic for your home. Tap to bring this cozy glow to your sanctuary. #LesLumieresDeMae #HandmadeWithLove #ArtisanalCandles #ScentedMelts #MadeInBretagne #NaturalFragrance #CozyHome
• •Indulge your senses without the calories! Our 'Crème Caramel Delight' gourmet candle is a sweet dream come true. Hand-poured with passion using eco-friendly rapeseed wax, this candle blends rich caramel notes with a hint of vanilla bean from Grasse. Perfect for creating a warm, inviting atmosphere that feels like a hug in a jar. Light it up and let the delicious aroma fill your space with pure happiness. Création artisanale par Maéva.
• •Ever wondered how our scented beauties come to life? 🌿✨ A little bit of natural wax, a dash of Grasse perfume, and a whole lot of love from Maéva here in Brittany! #CandleMaking #Handmade #Artisan #LesLumieresDeMae #SmallBusiness #SupportLocal #ASMR #BehindTheScenes #SoyWax
• •At Les Lumières de Maé, we believe that what you bring into your home matters. That's why each of our candles and melts is crafted by hand by Maéva, using only the finest natural vegetable waxes and exquisite fragrances from Grasse. No shortcuts, just pure, artisanal goodness designed to brighten your world, one gentle flame at a time. Discover our commitment to quality and passion in every scent.
• •Looking for a unique, heartfelt gift? 🎁 Surprise them with the artisanal charm of Les Lumières de Maé. Our hand-poured scented candles and melts, made with natural waxes in the heart of Brittany, are perfect for saying 'I care.' Beautifully packaged and bursting with enchanting Grasse fragrances. Shop our gift sets today and share a little light! #GiftIdeas #HandmadeGifts #FrenchArtisan #SupportSmall #LesLumieresDeMae #ScentedCandles