Brand Tone

Evocative & Romantic, Authentic & Trustworthy, Warm & Welcoming, Elegant & Refined, Passionate & Enthusiastic

Brand Values

• •Authenticity: Offering genuine French-made or French-inspired products.
• •Quality: Focusing on well-crafted items that reflect French standards.
• •Beauty & Aesthetics: Celebrating the charm and elegance of French design and lifestyle.
• •Culture & Heritage: Sharing and promoting aspects of French culture and the "art de vivre."
• •Customer Connection: Creating a sense of bringing the dream of France closer to the customer.
• •Joy & Inspiration: Aiming to inspire and bring joy through their products and content.

Best Practices

• •Create a Brand Voice Guide: Document the key elements of your brand tone (e.g., evocative, authentic, warm), including approved vocabulary, a "do and don't" list for language, and examples. Share this with anyone creating content.
• •Immerse in the Brand's World: Regularly engage with the imagery, culture, and lifestyle the brand represents (in this case, French culture, Provence, French country living). This helps to naturally infuse the copy with the right feel.
• •Use Storytelling: Weave narratives into product descriptions and marketing materials. Instead of just listing features, tell the story behind the product, its origin, or the lifestyle it evokes (e.g., "Imagine Sunday mornings in a sunlit kitchen...").
• •Focus on Sensory Language: Appeal to sight, sound, smell, taste, and touch to make the descriptions more vivid and evocative, aligning with the romantic and charming aspects of the brand (e.g., "crisp linens," "fragrant lavender," "sun-kissed hues").
• •Maintain Consistency Across All Channels: Ensure that the tone used on the website, social media, email marketing, and even customer service interactions is harmonious. A customer should experience the same brand personality wherever they engage with "I Dream of France."

Social Perception

Aspirational, A Source of Unique Finds, Charming & Delightful, Trustworthy (for its niche), Specialized & Niche

Copy Examples

• •Whispers of Provence in every lather. Our artisanal lavender soap, crafted with the finest Grasse lavender, transports you to sun-drenched fields. Unwind, indulge, and let the authentic essence of France soothe your senses. Pure, gentle, and utterly enchanting.
• •Set your table with the timeless charm of the French countryside. ✨ Our new collection of Provençal tablecloths has arrived, each one a story woven in vibrant colors and classic motifs. Bring the art of French living to your home. #IDreamOfFrance #FrenchCountryHome #ProvenceStyle #TableDecor
• •Joyeux Noël! ✨ Unwrap the Magic of a French Christmas with I Dream of France.
• •Discover Your French Dream. Authentic treasures, from the heart of Provence to your home. Curated with love, for you.
• •More than a store, I Dream of France is a heartfelt journey. Born from a lifelong passion for the cobblestone streets, fragrant gardens, and vibrant markets of France, we lovingly curate each piece to bring that unique Gallic charm and 'joie de vivre' directly to you.