Brand Tone

Elegant, Empowering, Sensual, Aspirational, Friendly, Slightly Audacious/Playful

Brand Values

• •Quality & Craftsmanship
• •Elegance & Style
• •Self-Expression & Confidence
• •Customer Experience
• •Audacity & Individuality
• •Beauty & Allure

Best Practices

• •Develop a Brand Voice Guide: Document key tone attributes (e.g., Elegant, Empowering, Sensual, Audacious), approved vocabulary (e.g., "exquisite," "allure," "celebrate," "dare"), and phrases to avoid. Share this with anyone creating content.
• •Focus on "You" and Empowerment: Frame copy around the customer – how the products make *her* feel, the confidence *she* gains, and the self-expression *she* achieves. Use words that uplift and empower.
• •Balance Elegance with Audacity: While maintaining a sophisticated feel with refined language, don't be afraid to inject personality with slightly bolder or more playful phrasing that reflects "Les Beaux Caprices" (the beautiful whims/fancies).
• •Storytelling through Detail: Instead of just listing features, describe the feel of the fabrics, the thought behind the design, and the experience of wearing the pieces. This reinforces the values of quality and craftsmanship.
• •Consistency Across All Channels: Ensure the tone used on the website, in product descriptions, email marketing, and all social media platforms is harmonious. Regularly review content to check for consistency. The Facebook presence, in particular, should align its sophistication with the website and Instagram.

Social Perception

The brand aims to be perceived as a high-quality, elegant, and empowering provider of lingerie and swimwear. It targets individuals who appreciate fine garments, style, and wish to express their confidence and sensuality.

Copy Examples

• •Les Beaux Caprices: Where exquisite design meets your inner confidence. Discover lingerie and swimwear that celebrates you.
• •Unveil your elegance. This meticulously crafted lace bra isn't just worn, it's experienced. Feel the whisper of fine lace and the embrace of perfect support – your daily touch of audacity and allure.
• •Dare to captivate. Our new swimwear collection is an ode to sun-kissed confidence and unforgettable moments. Which beautiful whim will you indulge in today? ✨ #LesBeauxCaprices #LuxurySwimwear #SelfExpression #EmbraceYourAllure
• •A Little Luxury, A Lot of You: Spoil Yourself with Les Beaux Caprices.
• •At Les Beaux Caprices, we believe in the power of beautiful things to awaken your confidence. We meticulously curate lingerie and swimwear for those who aren't afraid to express their elegance and embrace their unique allure. More than a boutique, we're your partner in celebrating the art of feeling beautiful.