Brand Tone

sophisticated, elegant, aspirational, and mindful. It's also calm, reassuring, and focused on well-being. The language used is evocative and sensory, aiming to transport the customer to a place of tranquility and luxury. While premium, it avoids being overly formal or unapproachable, instead opting for a warm and inviting feel that speaks to a desire for quality and sensory experiences in the home.

Brand Values

• •Quality & Craftsmanship: Emphasis on "finest ingredients," "hand-poured," and "exquisite fragrances."
• •Sustainability & Ethical Sourcing: Highlighting "eco-friendly soy wax," "natural essential oils," and a general commitment to responsible practices.
• •Well-being & Sensory Experience: Focusing on how fragrances can enhance mood, create ambiance, and contribute to a sense of peace and luxury in daily life.
• •Elegance & Aesthetic Appeal: Demonstrated through minimalist and sophisticated product design, packaging, and visual branding.
• •Authenticity & Passion: Conveying a genuine love for fragrances and the art of perfumery.

Best Practices

• •Develop a Brand Voice Guide: Create a document that explicitly defines the brand's tone, personality, key messaging points, preferred vocabulary (and words to avoid), and grammatical style. This ensures anyone writing for the brand has a clear reference.
• •Focus on Sensory Language: Consistently use evocative words that appeal to the senses, particularly smell, but also sight and touch (e.g., "velvety notes," "crisp linen," "golden glow"). Describe the *experience* and *feeling* the products evoke, not just their features.
• •Emphasize Core Values: Weave in mentions of sustainability, craftsmanship, natural ingredients, and well-being naturally within the copy, reinforcing what the brand stands for. This builds trust and resonates with target customers.
• •Maintain Visual and Textual Harmony: Ensure the tone of the copy aligns with the visual aesthetics of the brand. For Leruum, this means pairing elegant, sophisticated language with clean, high-quality imagery. The words should feel like a natural extension of the visual identity.
• •Review and Refine Regularly: Periodically review all customer-facing copy (website, social media, emails, ads) to ensure it remains consistent with the defined brand tone and values. Solicit feedback and be open to making adjustments as the brand evolves, always checking back against the core identity.

Social Perception

premium, boutique home fragrance brand that offers high-quality, aesthetically pleasing products. Customers probably appreciate the attention to detail, the focus on natural and sustainable ingredients, and the sophisticated scent profiles. The brand likely appeals to individuals who value creating a refined and calming atmosphere in their homes, are conscious of product ingredients, and are willing to invest in luxury and well-being. They are seen as a brand that offers an experience rather than just a product – a touch of everyday luxury and a tool for self-care and home enhancement. The "London" in their name also lends an air of cosmopolitan chic and established quality.

Copy Examples

• •Unwind and envelop your senses. Our 'Serene Dusk' candle, meticulously hand-poured in London using the finest soy wax and a blend of calming lavender and chamomile essential oils, transforms your space into a sanctuary of peace. Breathe deeply and let tranquility wash over you.
• •Crafting moments of stillness in a bustling world. Our artisanal reed diffusers offer a continuous whisper of exquisite fragrance, turning your home into an elegant haven. Discover the art of scent. #LeruumLondon #HomeSanctuary #LuxuryFragrance #MindfulLiving #Handcrafted
• •Introducing the Elements Collection: Scents Inspired by Nature's Harmony
• •Leruum London: Exquisite Home Fragrances. Sustainably Sourced, Artfully Blended.
• •At Leruum London, we believe in the power of scent to elevate the everyday. Born from a passion for exquisite aromas and mindful living, each fragrance is a testament to quality, craftsmanship, and the simple luxury of a beautifully scented home.