Brand Tone

Aesthetic & Stylish, Quality-Conscious & Authentic, Modern & Trendy, Mindful & Experiential, Friendly & Engaging

Brand Values

• •Quality
• •Authenticity
• •Aesthetics & Design
• •Experience & Ritual
• •Innovation & Modernity
• •Community (implied)

Best Practices

• •Emphasize Quality & Origin: Always highlight the ceremonial grade, specific Japanese origins (Uji, Kyushu), and any unique processing details (e.g., stone-ground) to reinforce premium positioning.
• •Use Evocative & Sensorial Language: Describe the taste (smooth, rich, naturally sweet, no bitterness), texture (creamy finish), and appearance (vibrant green) to appeal to the senses.
• •Maintain a Modern & Stylish Voice: Keep the language fresh, contemporary, and slightly sophisticated. Incorporate trendy but relevant terms where appropriate, especially on platforms like TikTok.
• •Focus on the Experiential & Mindful Aspect: Frame matcha consumption as a ritual, a moment of self-care, or a delightful experience, rather than just a beverage. Use phrases like "self-love ritual," "moment of bliss," or "serene escape."
• •Visual Storytelling Alignment: Ensure that the copy always complements the high-quality, aesthetic visuals used on social media and the website. The words should enhance the feeling conveyed by the images.

Social Perception

Positive, Premium, Go-To Matcha Spot, Instagrammable, Innovative

Copy Examples

• •Elevate your daily ritual. Our ceremonial grade Uji Matcha offers a rich, smooth taste and a vibrant green hue – a true moment of mindfulness in every sip. Sourced directly from Uji, Japan, for an authentic experience. ✨ #LeraMatcha #UjiMatcha #CeremonialGrade #SelfLoveRitual #MatchaMoment
• •NEW DROP! 💚 Say hello to our [Creative Drink Name]! The perfect blend of [key ingredients] and our signature smooth matcha. Get yours at Lera Amsterdam and taste the trend! 😉 #LeraMatcha #AmsterdamHotspot #MatchaLovers #NewDrink #TrendyTreats #DePijp
• •Lera Matcha: More Than Just Matcha. It's a Ritual. Discover our curated selection of ceremonial grade matcha and artisanal coffee goods, designed for your daily moment of bliss. Visit us in De Pijp or shop online.
• •(Visual: Stylish shot of the cafe interior with someone enjoying a matcha latte) Text: Your serene escape in the heart of Amsterdam. ✨ Come find your calm. #LeraMatcha #AmsterdamCafe #DesignDriven #MatchaVibes #DePijp
• •Subject: Experience the Purity of Lera Matcha 🌿 Body: At Lera Matcha, we believe in uncompromising quality. Our ceremonial matcha is meticulously sourced from the esteemed tea fields of Japan, offering an unparalleled smooth and vibrant taste. Elevate your wellness journey with the authentic essence of matcha. Shop our collection today.