Brand Tone

passionate, artisanal, and educational

Brand Values

• •Quality Excellence
• •Traceability and Transparency
• •Respect for Planet and People
• •Artisanal Craftsmanship
• •Customer Experience and Education

Best Practices

• •Emphasize Storytelling: Always weave in the narrative of the coffee's origin, the roasting process, or the people behind it. This reinforces the values of traceability and artisanal craftsmanship.
• •Use Sensory and Evocative Language: Describe coffee not just by its taste, but by its aroma, the experience it creates, and the passion involved. Words like "nuances," "aromatic," "memorable," and "passion" align with the established tone.
• •Maintain an Educational Stance: Share knowledge generously. Whether it's brewing tips, explaining coffee terminology, or detailing the benefits of specialty coffee, this positions the brand as an expert and trusted guide.
• •Highlight Quality and Craftsmanship: Consistently refer to "specialty coffee," "artisanal roasting," "small batches," and the meticulous care taken at every step. This reinforces the core value of quality excellence.
• •Be Approachable yet Passionate: While showcasing expertise, ensure the language remains welcoming and inclusive. The passion for coffee should be infectious, inviting customers to share in the experience rather than feeling intimidated by it. Phrases like "rediscover the pleasure" or "join us in exploring" work well.

Social Perception

high-quality, authentic specialty coffee

Copy Examples

• •Headline: Beyond the Bean: Discover the Soul of Specialty Coffee. Body: At Le Petit Jus, coffee is an art form. From traceable single origins roasted with passion in Brittany to your perfectly brewed cup, taste the dedication in every sip. Explore our latest arrivals. Call to Action: Shop Our Roasts.
• •Headline: Your Brittany Mornings, Elevated. Body: Imagine: the scent of freshly roasted, specialty coffee filling your kitchen. Le Petit Jus brings that dream to life with beans sourced ethically and roasted gently to unlock their truest flavors. Because every day deserves an exceptional start. Call to Action: Find Your Perfect Brew.
• •Headline: More Than Just Coffee. It's a Conversation. Body: We believe in coffee that tells a story – of its origin, its growers, and the meticulous care in its roasting. Join us in exploring the rich, authentic aromas of true specialty coffee. What will your cup say today? Call to Action: Explore Our Journal & Brew Guides.
• •Headline: The Art of Slow Roasting. The Joy of Pure Flavor. Body: In our Brittany workshop, we don't rush perfection. Our gentle, low-temperature roasting coaxes out the nuanced flavors that make specialty coffee extraordinary. Taste the difference passion makes. Call to Action: Visit Our Workshop.
• •Headline: Empowering Women, One Exceptional Cup at a Time. Body: Introducing Café Femenino – a remarkable coffee grown exclusively by women producers. By choosing this brew, you're not just enjoying delicious, ethically sourced beans; you're supporting their empowerment. Taste the impact. Call to Action: Discover Café Femenino.