Brand Tone

Sensory & Evocative, Luxurious & Elegant, Caring & Empowering, Natural & High-Quality

Brand Values

• •Quality Craftsmanship
• •Natural Ingredients & Purity
• •Customer Experience & Well-being
• •Sustainability & Eco-consciousness
• •Social Responsibility & Empowerment
• •Exclusivity & Thoughtful Curation

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand voice (sensory, luxurious, caring, natural, high-quality), including approved vocabulary, "do's and don'ts," and examples. Share this with everyone who creates content.
• •Focus on Sensory Language: Consistently use descriptive words that appeal to the senses – particularly smell, sight, and touch – to evoke the experience of using Lepa candles (e.g., "enchanting aroma," "velvety wax," "gentle flicker," "soothing notes").
• •Highlight Core Values: Weave brand values like natural ingredients, craftsmanship, sustainability, and empowerment subtly into product descriptions, social media posts, and "About Us" narratives. For example, "Hand-poured with love and eco-friendly soy wax..."
• •Maintain an Empathetic and Aspirational Tone: Speak to the customer's desire for relaxation, comfort, luxury, and well-being. Position Lepa Products as a means to achieve these states. Phrases like "Create your personal oasis" or "Indulge in a moment just for you."
• •Ensure Consistency Across All Channels: Whether it's website copy, social media captions, email newsletters, or ad creatives, the tone and messaging should feel cohesive and instantly recognizable as Lepa Products. Regularly review content across platforms for alignment.

Social Perception

High-Quality Candles, Natural and Safe Products, Relaxation and Ambiance, Ethical Considerations

Copy Examples

• •Headline: Illuminate Your Moments. Discover Lepa. Body: Hand-poured with pure soy wax and infused with exquisite aromatherapy oils, our candles transform your space into a sanctuary of tranquility. Experience the art of scent.
• •Headline: More Than a Candle, It's an Experience. Body: Lepa Products crafts luxurious scented candles designed to soothe your senses and elevate your everyday. Indulge in natural fragrances that tell a story.
• •Headline: Crafted with Care, Scented with Soul. Body: Each Lepa candle is a testament to quality and passion. Made with 100% natural soy wax and the finest essential oils, for a clean burn and an unforgettable aroma. Light a Lepa, empower a woman.
• •Headline: The Gift of Serenity. The Luxury of Lepa. Body: Looking for the perfect gesture? Our elegantly designed scented candles are ideal for any occasion, offering a moment of peace and indulgence.
• •Headline: Sustainable Scents. Conscious Comfort. Body: Embrace the warmth of Lepa candles, knowing they're crafted with eco-friendly soy wax and a commitment to empowering communities. Beautiful scents, responsibly made.