Brand Tone

Professional, informative, customer-centric, reassuring, and subtly inspirational, emphasizing technical superiority and lifestyle enhancement.

Brand Values

• •Quality and Reliability
• •Innovation
• •Customer Satisfaction
• •Functionality and Convenience
• •Safety

Best Practices

• •Prioritize professionalism and expertise by leading with experience, technical knowledge, precise language, and certifications.
• •Focus on the 'why' by explaining lifestyle benefits and framing products as solutions for a more luxurious, convenient, or enjoyable lifestyle.
• •Maintain a customer-centric approach by addressing customers directly, anticipating questions, and proactively providing answers regarding safety, installation, and warranty.
• •Use high-quality visuals to accompany copy, showcasing sleek design and vibrant displays in aspirational settings.
• •Ensure consistency across all channels (website, social media, product listings) by creating and adhering to a brand style guide.

Social Perception

Perceived as an innovative, high-quality, specialized, and high-tech brand with deep expertise in waterproof electronics, offering luxury and 'wow' factor products to an informed customer base.

Copy Examples

• •Experience Luxury and Innovation in Your Bathroom. For over a decade, Leotachi has pioneered professional-grade waterproof electronics. Our IP66-certified Smart Mirror and Outdoor TVs bring stunning 4K entertainment to any environment, safely and reliably.
• •Your Morning Routine, Reimagined. Why just get ready when you can get informed and entertained? With the Leotachi Smart Mirror TV, you can catch up on the news, follow a makeup tutorial, or stream your favorite music, all while preparing for your day.
• •Uncompromising Quality, Unbeatable Entertainment. Our commitment to excellence is reflected in every product we make. With a strict quality control system and a one-year warranty, you can trust Leotachi to deliver a superior and long-lasting viewing experience.
• •The Ultimate Fusion of Design and Technology. When turned off, it's a sleek, modern mirror. When on, it's a brilliant 4K Smart TV. Leotachi's innovative vanishing mirror design seamlessly integrates into your decor, adding a touch of elegance and a world of entertainment.
• •Built for Life's Adventures, Big and Small. From a relaxing bath to a poolside party, our waterproof TVs are designed to withstand the elements. With an industry-leading IP66 rating, you can enjoy your favorite content anywhere, worry-free.