Brand Tone

Supportive & Empathetic, Professional & Competent, Accessible & Modern, Visionary & Resourceful

Brand Values

• •Customer-Centricity/Employee Wellbeing
• •Simplicity & Effectiveness
• •Innovation & Impact
• •Accessibility & Responsiveness
• •Proactivity & Prevention
• •Thoughtfulness & Introspection

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the defined tone (Supportive, Professional, Accessible, Visionary, Resourceful), key vocabulary, 'words to use/avoid,' and provide examples. Share this with anyone creating content.
• •Prioritize Empathy and Understanding: Especially for a mental wellbeing brand, ensure copy always comes from a place of compassion. Use 'you' and 'your' to speak directly to the audience's needs and feelings. Reflect the value of 'Elevating the Customer Experience' in every communication.
• •Maintain Professional Credibility: While being empathetic, always ensure the language reflects expertise and the security/quality of the services (e.g., 'Qualified Therapists,' 'secure platform'). Avoid overly casual slang or jargon that could undermine trust.
• •Embrace Simplicity and Clarity: Aligning with the value of 'Masterful simplicity over feature fatigue,' ensure all copy is clear, concise, and easy to understand. Avoid overly complex sentences or technical terms where simpler language suffices.
• •Regularly Audit Content: Periodically review website copy, marketing materials, and any external communications to ensure they consistently align with the defined brand tone and values. Adapt as the brand evolves, but maintain core consistency.

Social Perception

The stated values and professional presentation aim to build trust and a perception of a caring, competent provider.

Copy Examples

• •Headline for a B2B brochure/webpage: Invest in Your Greatest Asset: Their Wellbeing. Leora – Seamless mental health support for a thriving workforce.
• •Social Media Post (if they had one, targeting HR Managers): Overwhelmed employees? Leora provides immediate, confidential access to qualified therapists and wellness tools. Let us help you build a culture of care and resilience. #WorkplaceWellbeing #MentalHealthSupport #EmployeeWellness
• •Website copy (Employee-facing): Feeling stressed or need someone to talk to? Leora offers a safe space with easy access to texting with a therapist, video sessions, and self-guided support, right when you need it. Your wellbeing journey starts here.
• •Email to potential B2B clients: Revolutionize your company's approach to mental health. Leora's integrated platform delivers masterful simplicity and impactful wellbeing solutions, empowering your team to flourish. Discover how we elevate the employee experience. [Link to Demo]
• •Tagline: Leora: Nurturing Minds. Empowering Workplaces.