Brand Tone

Professional & Artistic, Passionate & Emotive, Quality-Oriented & Elegant, Customer-Focused & Accessible (for products)

Brand Values

• •Creativity & Storytelling
• •Quality & Excellence
• •Professionalism & Adaptability
• •Customer Satisfaction
• •Aesthetic Enhancement

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., sophisticated, emotive, creative, professional, elegant), and a "do's and don'ts" list for language.
• •Focus on "Storytelling" and "Emotion": Consistently weave in language that reflects the brand's core value of capturing and conveying stories and emotions, whether describing a photo shoot or an art piece.
• •Maintain Professionalism in All Communications: Ensure all copy, from website text to social media captions and customer service interactions, is grammatically correct, well-structured, and maintains a respectful, expert tone.
• •Highlight Quality and Artistry: Use descriptive language that emphasizes the craftsmanship, skill, and aesthetic value of both the services and the products. Words like "curated," "masterpiece," "fine art," "premium," and "captivating" can reinforce this.
• •Be Consistent Across Platforms: Ensure the tone used on the website aligns with the tone on Instagram, Facebook, and any other communication channels. While the specific message might be tailored to the platform, the underlying brand voice should remain recognizable.

Social Perception

A niche, high-quality brand focused on visual artistry, whether through services or products. The brand appears to be building its reputation, particularly for the newer art product line.

Copy Examples

• •For Photography/Videography Services (Website/Social Media): "Beyond images, we craft visual narratives. Leonardo De Ganci captures the essence of your story, moment by moment, emotion by emotion. Discover artistry in every frame."
• •For Art Prints (Product Page): "Transform your space with more than just a poster. Our 'Éclat Chromatique' canvas brings captivating artistry and impeccable quality to your walls, creating a statement of elegance and emotion."
• •For Commercial Videography (Targeting Businesses): "Elevate your brand with compelling visual storytelling. Leonardo De Ganci produces professional videography that resonates with your audience and articulates your unique value."
• •Instagram Post (Showcasing a Portrait): "The eyes tell a story words cannot. Privileged to capture the unique spirit of [Subject's Name/Occasion]. #StorytellingPortrait #VisualArt #LeonardoDeGanciPhotography"
• •Facebook Ad (for Art Prints): "Art that speaks to you. Discover Leonardo De Ganci's exclusive collection of fine art prints and canvases. Premium materials, unique designs, and free shipping in France. Redefine your décor today."