Brand Tone

Whimsical & Enchanting, Gentle & Tender, Personal & Heartfelt, Nature-Inspired & Appreciative, Artistic & Creative

Brand Values

• •Originality & Uniqueness
• •Quality & Craftsmanship
• •Love of Detail
• •Environmental Responsibility
• •Joy & Beautification
• •Passion & Storytelling

Best Practices

• •Embrace Whimsical Language: Use words and phrases that evoke a sense of magic, wonder, gentleness, and nature (e.g., "enchanting," "whispers," "dreamy," "tender," "handcrafted," "little treasure," "inspired by nature").
• •Highlight the Artistic & Personal Touch: Emphasize that products are hand-illustrated by Leonie, showcasing the passion and care that goes into each creation. Use phrases like "from Leonie's brush," "designed with love," "a piece of our world."
• •Focus on Joy and Beauty: Connect the products to the positive emotions they aim to evoke – bringing joy, beauty, and a touch of magic to everyday life.
• •Be Mindful of Detail (even in text): Just as the illustrations are detail-oriented, ensure the copy is thoughtful and well-crafted, reflecting the overall quality of the brand. Avoid overly casual or generic language.
• •Reinforce Core Values: Subtly weave in references to the brand's values, such as originality, quality craftsmanship, and environmental responsibility, where appropriate and natural. For example, mentioning "eco-friendly paper" or "sustainably sourced materials."

Social Perception

High-Quality & Artistic, Charming & Unique, Personal & Trustworthy, Eco-conscious, Joyful & Uplifting

Copy Examples

• •Product Description (New Art Print): "Lose yourself in a world of gentle whispers and woodland wonders with our latest art print, 'Forest Lullaby.' Each brushstroke by Leonie captures a fleeting moment of magic, hand-painted with love and printed on the finest eco-friendly paper to bring a touch of enchantment to your favorite space."
• •Social Media Post (Instagram - showcasing a new planner): "Let your days unfold with a sprinkle of magic! ✨ Our new weekly planner, filled with Leonie’s whimsical illustrations inspired by quiet garden moments, is here to help you capture your dreams and tasks. Crafted with care and a love for detail, it’s more than a planner – it’s a little treasure for your everyday."
• •Email Newsletter Snippet (Announcing a new collection): "Hello dreamers! We're so excited to share a secret we've been nurturing – our new 'Stardust & Dewdrops' stationery collection has arrived! Imagine delicate botanicals and celestial whispers, all tenderly illustrated by Leonie to bring a little piece of her magical world into yours. Discover these handcrafted treasures, made with a commitment to beauty and our planet."
• •Website "About Us" Excerpt: "At Atelier Leo La Douce, we believe in the quiet magic of a hand-drawn line and the heartfelt story a simple illustration can tell. Founded by Leonie and Jörn, our little studio is where imagination takes flight, and nature’s beauty is transformed into unique paper treasures. Every piece is a labor of love, designed to bring a little joy and wonder into your everyday life."
• •Promotional Ad Copy (Facebook Ad): "Tired of the ordinary? Surround yourself with the unique charm of Leo La Douce. ✨ Discover enchanting art prints and stationery, tenderly illustrated and crafted with a passion for detail and a love for our Earth. Bring a touch of whimsical beauty home today."