Brand Tone

Confident, Solution-Oriented, Modern, Stylish, Caring, Reassuring, Direct & Informative

Brand Values

• •Safety & Quality
• •Effectiveness
• •Customer Trust
• •Natural Approach
• •Self-Care & Confidence

Best Practices

• •Incorporate user-generated content or testimonials to enhance approachability.
• •Use FAQs and straightforward descriptions to empower customers to make informed choices.
• •Emphasize the 'chemical-free' and 'natural ingredients' aspects in product descriptions and marketing materials.
• •Highlight product benefits that address specific needs, such as oily or acne-prone skin.
• •Maintain a consistent brand tone across all platforms, focusing on being confident, caring, direct, and informative.

Social Perception

Positive for product performance, appreciation for natural/safe formulations, good for specific needs, emerging brand with potential.

Copy Examples

• •India's trusted grooming brand dedicated to delivering the safest and most effective hair styling and personal care solutions.
• •Experience our toxin-free, dermatologically tested range for grooming that’s both safe and seriously effective.
• •Instant Volume, Effortless Style!
• •Makes hair smooth and shiny even if you have frizzy hair.
• •Our formulations are free from harmful chemicals and rigorously tested.