Brand Tone

Friendly and Approachable, Community-Oriented, Trustworthy and Traditional, Helpful and Knowledgeable, Enthusiastic and Passionate (about food)

Brand Values

• •Quality
• •Customer Service
• •Family & Community
• •Tradition & Expertise
• •Freshness
• •Value

Best Practices

• •Develop a Simple Tone of Voice Guide: Create a short document outlining the key characteristics of your brand voice (e.g., "Friendly, not slangy," "Knowledgeable, not condescending," "Community-focused, always inclusive"). Share this with anyone creating content.
• •Always Prioritize the "Family" and "Community" Angle: Consistently weave in messaging that highlights the business's family-run nature and its connection to the local community. Use terms like "your neighbours," "our family to yours," and reference local ties.
• •Focus on Quality and Freshness in Product Descriptions: When writing about products, go beyond just listing them. Use descriptive adjectives that convey quality, freshness, and the care that goes into sourcing or preparing them (e.g., "succulent," "farm-fresh," "artisan-baked," "expertly trimmed").
• •Maintain a Conversational and Approachable Style on Social Media: Use contractions, ask questions to encourage engagement, and respond to comments in a warm, personal manner. Emojis can be used appropriately to enhance friendliness.
• •Be Helpful and Informative: Position the brand as a knowledgeable resource. Share tips, recipe ideas, or information about different cuts of meat. This reinforces expertise and trustworthiness while providing value to the customer beyond just the sale.

Social Perception

Positive Reputation, Trusted Local Staple, Knowledgeable and Friendly Staff, Community-Focused, Valued for Quality over Price (Generally)

Copy Examples

• •Facebook Post (Weekly Special): Hello neighbours! 👋 This week at Lenover's, we're firing up the grill (even if it's just in spirit!) with our amazing *Family BBQ Pack* for only $XX.XX! Freshly cut, locally sourced, and perfect for sharing. Come on down and let our family help feed yours with the best. #LenoversMeats #ShopLocal #QualityMeats #FamilyRun #WeeklySpecial
• •Instagram Caption (New Product): Just in! 🤩 Feast your eyes (and soon your taste buds) on these gorgeous, locally sourced asparagus spears. The perfect partner for our prime cuts of steak or fresh chicken breasts. At Lenover's, fresh and local is how we do it! What are you cooking up this week? #LenoverMeats #FreshProduce #LocalGoodness #FarmToTable #QualityIngredients #SupportLocal
• •Website Homepage Snippet (About Us Teaser): Since 1973, Lenover's Family Market has been your trusted community butcher, proudly serving [Town/Area] with the finest quality meats, friendly faces, and the kind of service that only a family business can offer. More than just a store, we're a tradition. Come experience the Lenover's difference.
• •Email Newsletter Subject Line (Holiday Promotion): Make Your Holiday Feast Unforgettable with Lenover's Prime Cuts & Festive Treats! 🦃🥧 (Body Snippet): From our family to yours, let us help make your [Holiday Name] celebration delicious and stress-free! Pre-order your premium holiday roast or fresh turkey today and discover our selection of homemade sides and desserts. Quality you can taste, traditions you can trust.
• •In-Store Signage (Promoting Custom Cutting): Your Perfect Cut, Every Time! 🥩 Our expert butchers are here to help. Don't see exactly what you need? Just ask! We offer custom cutting to your specifications because good food starts with the best ingredients, prepared just the way you like it. #YourCommunityButcher #LenoverMeats #CustomCuts