Brand Tone

Sophisticated & Gourmet, Artisanal & Passionate, Nostalgic & Evocative, Proudly French, Warm & Indulgent

Brand Values

• •Quality & Excellence
• •Artisanal Craftsmanship
• •French Heritage
• •Innovation & Reinterpretation
• •Eco-responsibility
• •Customer Delight & Gifting

Best Practices

• •Embrace "Gourmet Nostalgia": Consistently blend sophisticated language that appeals to an adult palate (e.g., "exquisite," "symphony of flavors," "culinary artistry") with words that evoke warmth and cherished memories (e.g., "beloved," "treasure," "magic").
• •Highlight French Artistry: Always weave in references to "Made in France," "artisanal," "chef-crafted," or "French savoir-faire" to reinforce the brand's core identity and quality promise.
• •Focus on Sensory Details: Use descriptive language that appeals to taste, texture, and sight (e.g., "delicate marshmallow," "crisp chocolate shell," "velvety ganache," "elegant presentation").
• •Maintain an Elegant & Warm Voice: Avoid overly casual slang or overly technical jargon. The tone should be inviting, refined, and passionate, reflecting the premium nature of the product and the care that goes into its creation.
• •Ensure Visual & Textual Harmony: All copy should align with the high-quality, artistic imagery used on the website and social media. The words should enhance the visual story of a luxurious, handcrafted treat.

Social Perception

Premium & High-Quality, Innovative & Unique, Artisanal & Trustworthy, Aspirational Gift

Copy Examples

• •Headline: Rediscover a Childhood Treasure, Reimagined. Body: Le Nounours Français transforms the beloved marshmallow bear into an exquisite gourmet experience. Handcrafted in France, each bite is a symphony of delicate flavors and luxurious textures. Indulge in nostalgia, elevated.
• •Headline: The Art of French Confectionery, Embodied in a Bear. Body: Crafted with passion by pastry chef Tom Girault, our Nounours are more than a treat – they're a testament to French artisanal excellence. Perfect for gifting, or for your own moment of pure indulgence.
• •Headline: Unwrap a Moment of Pure French Gourmandise. Body: From the finest ingredients to the elegant, eco-conscious packaging, Le Nounours Français is a celebration of quality and taste. Experience the magic of handcrafted marshmallow bears, a sophisticated delight.
• •Headline: More Than a Memory: A Gourmet Revelation. Body: We've taken the cherished marshmallow bear and infused it with culinary artistry. Unique flavors, premium chocolate, and a touch of French savoir-faire. Le Nounours Français: a truly unforgettable treat.
• •Headline: For Moments That Deserve the Extraordinary: Le Nounours Français. Body: Elevate your celebrations, gifts, and personal indulgences with our luxurious marshmallow bears. Made in France, designed to delight.