Brand Tone

Empowering & Supportive, Authentic & Transparent, Inclusive & Welcoming, Playful & Bold, Community-Focused

Brand Values

• •Empowerment
• •Inclusivity & Diversity
• •Sustainability & Ethical Production
• •Authenticity & Body Positivity
• •Comfort
• •Transparency
• •Community
• •Giving Back

Best Practices

• •Lead with Empowerment: Every piece of copy should aim to uplift and instill confidence in the reader. Use strong, positive language that reinforces their inherent worth and potential. Avoid language that could inadvertently make someone feel insecure.
• •Champion Inclusivity Actively: Ensure language is welcoming to all. When discussing sizing or fit, do so in a way that celebrates diversity rather than 'othering' any group. Reflect the brand's commitment to racial diversity, LGBTQIA+ allyship, and varied body types in examples and storytelling.
• •Be Genuinely Transparent: When discussing sustainability or ethical practices, be honest and avoid greenwashing. Share specific details (like using recycled materials or audited factories) rather than vague claims. This builds trust and reinforces authenticity.
• •Keep it Real & Relatable: Embrace the no-retouching philosophy in your language. Avoid overly aspirational or unattainable descriptions. Use a conversational, friendly, and sometimes playful tone that mirrors how real people talk. Share stories from the community or founder to enhance relatability.
• •Weave in Comfort & Joy: While empowerment and ethics are key, don't forget the joy and comfort of the products themselves. Highlight the feel of the fabrics, the ease of wire-free designs, and the fun of bold prints and colors, connecting these tangible benefits back to the feeling of confidence and self-expression.

Social Perception

Positive & Empowering, Trustworthy & Ethical, Inclusive Champion, Comfort-First Innovator, Authentic & Relatable

Copy Examples

• •Instagram Post Caption (Image: Diverse group of people smiling, wearing Lemonade Dolls): Your body, your rules, your superpower. ✨ At Lemonade Dolls, we craft comfort that celebrates every curve, every shade, every you. No retouching, no apologies, just pure, limitless confidence. Made with love for you, and kindness for our planet. #LemonadeDolls #LimitlessYou #BodyPositivity #SustainableStyle #InclusivityMatters
• •Website Banner (New Collection Launch): Meet Your New Faves: Comfort That Hugs, Style That Shines. ✨ Discover our latest collection, made from planet-loving recycled fabrics and designed for every body to feel incredible. Because you deserve underwear that’s as authentic and amazing as you are. #RealComfort #EthicallyMade #LemonadeDolls
• •TikTok Video Concept (Short, upbeat video): (Video shows different people comfortably going about their day in Lemonade Dolls underwear/activewear) Text Overlay: Underwear that *actually* gets you. 💪 Zero wires. Zero retouching. 100% you. Voiceover/Sound: Upbeat, empowering trending audio. Caption: Life's too short for uncomfortable undies or unrealistic standards. We're here for the real, the comfy, the you! #LemonadeDolls #ComfortIsPower #NoUnderwire #ZeroRetouching #FeelGoodFuel
• •Email Subject Line (Promoting a sale/new product): Unleash Your Limitless: Styles You'll Love, Values You'll Adore. Email Body Snippet: Hey Doll, ready to feel amazing from the inside out? Our [New Collection Name/Sale] is here, packed with the vibrant, comfy, and sustainably-made pieces you know and love. Crafted with 100% recycled materials and 0% photo retouching, because you're perfect as you are. [Shop Now Button]
• •Facebook Ad Copy (Targeting those interested in ethical fashion): Tired of choosing between style, comfort, and your values? Lemonade Dolls is rewriting the rules. ✨ We create empowering, size-inclusive lingerie from recycled materials, ensuring ethical production every step of the way. Plus, no airbrushing, ever. Feel good, do good. Join the #LemonadeDolls community. #SustainableLingerie #EthicalFashion #InclusiveForAll #RealBeauty