Brand Tone

Fashion-forward, Trendy, Aspirational, Elegant, Direct, Informative, Potentially Playful/Engaging

Brand Values

• •Style & Fashion
• •Customer Convenience
• •Accessibility to Trends
• •Elegance and Sophistication

Best Practices

• •Develop a Brand Voice Chart: Define your brand's personality (e.g., "If your brand was a person, how would they speak?"). List characteristics (e.g., "Confident," "Playful," "Sophisticated") and provide "do's and don'ts" for language.
• •Know Your Audience Deeply: Understand their language, aspirations, and what resonates with them. Tailor the tone to connect with them effectively while staying true to the brand's core personality.
• •Maintain Consistency Across All Channels: Whether it's a website, social media post, email, or ad, the core brand voice should be recognizable. While the tone might adapt slightly for different contexts (e.g., more playful on TikTok, slightly more descriptive on the website), the underlying personality should remain consistent.
• •Use Storytelling: Weave a narrative around your products and brand that reflects your values and connects emotionally with customers. This helps in making the brand more memorable and relatable.
• •Review and Refine Regularly: Periodically audit your copy across all platforms to ensure it still aligns with your defined brand tone and values. Language evolves, and so might your brand, so ensure your voice remains current and effective.

Social Perception

Stylish, modern, and focused on women's fashion; perceived as being in a growth phase, building its presence primarily through its website and potentially TikTok.

Copy Examples

• •Headline (Website Banner): Unlock Your Radiance. Discover the new collection at Lelybrum.
• •Instagram/TikTok Caption: That moment when the dress understands the assignment. ✨ Steal the spotlight in our 'Luey' skirt. #LelybrumStyle #ElegantVibes #NewCollection
• •Product Description Snippet (Party Dress): More than just a dress, it's a statement. Crafted for unforgettable nights and bold entrances, this piece drapes beautifully to accentuate your silhouette. Get ready to own the room. Shop now.
• •Email Subject Line: Be the Trend: Fresh Styles Just Dropped at Lelybrum! बोल्ड
• •Promotional Post (Social Media): Why fit in when you were born to stand out? 🔥 Our latest arrivals are here to elevate your style game. Tap to explore and enjoy free worldwide shipping! #FashionForward #Lelybrum #MustHaves