Brand Tone

Sophisticated & Modern, Quality-Oriented & Confident, Customer-Centric & Helpful, Aspirational

Brand Values

• •Quality Craftsmanship
• •Modern Design & Aesthetics
• •Innovation
• •Customer Satisfaction
• •Enhanced Home Identity & Safety

Best Practices

• •Develop a Brand Style Guide
• •Consistent Vocabulary
• •Focus on Benefits, Not Just Features
• •Visual-Textual Alignment
• •Review and Refine

Social Perception

Positive towards Product Quality, Appreciation for Design, Seen as a Premium Product, Good Customer Service (where mentioned), Limited Mainstream Awareness (in some channels)

Copy Examples

• •Headline (Website/Ad): Define Your Entrance: Premium Address Plaques, Exquisitely Crafted.
• •Social Media Post (Instagram - with a high-quality image of a modern home with their plaque): Elevate your first impression. Our LED illuminated address signs blend seamless design with enduring quality. Discover the Lelite difference. #ModernHome #CurbAppeal #LeliteDesign #LuxuryAddress
• •Product Description Snippet: Meticulously engineered from marine-grade aluminum and finished with a resilient powder coat, this Lelite address plaque is designed to withstand the elements while making a distinctly modern statement.
• •Email Marketing Subject Line: Illuminate Your Home's Style with Lelite Design.
• •Website 'About Us' Excerpt: At Lelite Design, we believe your home's address is more than just a number – it's a mark of distinction. That's why we pour our passion for innovative design and uncompromising quality into every plaque we create.