Brand Tone

Elegant & Sophisticated, Creative & Artistic, Heritage-Rich & Timeless, Bold & Contemporary, Passionate & Expert

Brand Values

• •Excellence & Quality
• •French Heritage & Savoir-Faire
• •Creativity & Innovation
• •Timelessness
• •Responsibility
• •Family & Passion

Best Practices

• •Embrace Elegant Language: Utilize a sophisticated vocabulary that reflects luxury and refinement. Words like "exquisite," "meticulous," "audacious," "timeless," and "savoir-faire" align well.
• •Highlight Heritage and Craftsmanship: Consistently weave in references to the brand's long history, French roots, and the artisanal quality of its products. Mentioning "since 1914" or "Parisian atelier" reinforces this.
• •Inspire with Creativity: Use descriptive and evocative language that speaks to the artistic inspiration behind the collections – nature, art, travel. Focus on the "why" behind the design.
• •Maintain a Confident and Authoritative Voice: As a leader in high-end furnishing fabrics, the tone should be assured and knowledgeable, reflecting expertise and a passion for the craft.
• •Ensure Visual and Textual Harmony: The copywriting should always complement the luxurious and artistic imagery used by the brand. The tone of the text must match the high-end aesthetic of the visuals across all platforms.

Social Perception

High-End & Luxurious, Prestigious & Authoritative, Creative & Trend-Setting, Guardian of French Craftsmanship, Associated with Iconic Designers

Copy Examples

• •Headline: Lelièvre Paris: Weaving a Century of French Elegance into Your Modern World. Body: Since 1914, Lelièvre Paris has passionately crafted exceptional fabrics and wallcoverings, transforming spaces with timeless sophistication and audacious creativity. Discover a legacy of art de vivre, meticulously woven for today's most discerning interiors.
• •Product Description (New Fabric Collection): Introducing 'Métamorphose' – a collection where nature's fleeting beauty is captured in exquisite textures and evocative hues. Each design, born from our Parisian atelier, invites you to experience the transformative power of inspired living. Artistry, heritage, Lelièvre.
• •Social Media Post (Instagram): Image: A luxurious room setting featuring Lelièvre fabrics. Caption: The soul of Paris, woven into every thread. Our latest collection embodies the audacious spirit and timeless elegance that has defined Lelièvre for generations. Dare to design your dream. #LelievreParis #FrenchDesign #LuxuryInteriors #HauteDecoration #TimelessElegance
• •About Us Snippet: More than just a fabric editor, Lelièvre Paris is a custodian of French savoir-faire. For over a century, we have blended ancestral techniques with contemporary vision, creating pieces that tell a story of passion, quality, and enduring style.
• •Call to Action (For Designers): Elevate your vision with Lelièvre Paris. Explore our exclusive collections and partner with a legacy of French excellence to create interiors that resonate with artistry and unparalleled quality. Access our professional portal today.