Brand Tone

Sophisticated, Elegant, Empowering, Confident, Artistic, Meticulous, Aspirational, Modern

Brand Values

• •Empowerment of Women
• •Craftsmanship & Quality
• •Elegance & Sophistication
• •Individuality & Storytelling
• •Innovation in Design

Best Practices

• •Embody the "Women Boss" Persona: All copy should speak to and reflect the confident, intelligent, and empowered woman LEKIEU champions. Use language that is aspirational yet relatable to her drive and principles.
• •Highlight Craftsmanship & Detail: Consistently weave in the brand's dedication to meticulous tailoring, high-quality materials, and the "art and tailor" philosophy. Use descriptive words that convey luxury, precision, and artistry.
• •Maintain a Sophisticated & Elegant Tone: Avoid overly casual slang or colloquialisms. The language should always mirror the elegance and sophistication of the designs themselves.
• •Focus on Empowerment, Not Just Aesthetics: While the beauty of the garments is important, connect it back to how they make the wearer *feel* – powerful, confident, radiant, and poised.
• •Tell a Story: Use copy to evoke the "LEKIEU SPIRIT." Whether it's the inspiration behind a collection or the feeling a garment imparts, create a narrative that resonates with the brand's values and the wearer's own journey.

Social Perception

High-End Designer Brand, Celebrates Female Strength, Artistic and Detail-Oriented, Vietnamese Origin with International Appeal

Copy Examples

• •LEKIEU: Where Power Meets Poise. Body: For the woman who commands attention with her intellect and captivates with her grace. Our latest collection is an ode to your inner strength, meticulously crafted to drape you in confidence. Discover designs that tell your unique story. #LEKIEU #WomenBoss #EleganceRedefined
• •The Art of Presence. The Science of Fit. Body: At LEKIEU, every stitch is a statement. We blend innovative tailoring—inspired by the precision of menswear—with flowing feminine silhouettes. Experience clothing that not only looks exquisite but feels like an extension of your power. Explore the new arrivals. #TailoredPerfection #ModernSophistication
• •Beyond Fashion. It's Your Signature. Body: LEKIEU is for the woman building her empire, living by her principles, and radiating an undeniable aura. Our designs are more than garments; they are the armor for your aspirations, the expression of your intellect. Wear your story. #LEKIEUSpirit #EmpoweredElegance
• •Intricate by Design. Effortless in Spirit. Body: Discover the quiet luxury of LEKIEU. Sleek exteriors give way to masterfully crafted internal structures, all designed to accentuate your natural allure and move with your life. Because true sophistication is seamless. #CraftedForYou #TimelessStyle
• •Own the Room. Define Your Era. Body: Inspired by the successful, influential women who wear it, LEKIEU crafts more than just clothing – we craft statements of intent. Embrace the elegance of intellect, the radiance of power. Your moment is now. #WomenBoss #LEKIEUCollection